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Lot 54

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Bières de la Meuse. ca. 1896

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Artist: ALBERT GUILLAUME (1873-1942) Size: 59 1/8 x 43 1/8 in./150 x 109.5 cm Imp. Moderne de Brunoff, Paris "In few, but impressive examples, the beer establishes a bridge between man and woman. You meet, understand each other, and get closer over a beer. . . . The free time, the shared summer leisure . . . gains in quality through the foaming refreshment from the brewery" (Litfass-Bier, p. 132). And this proud waiter couldn't be more pleased to be solidifying the relationship between this well-heeled couple with the help of Bières de la Meuse, a delightful advertisement created without the typical presence of the representative goddess of the Meuse River in attendance. Guillaume was one of the most prolific illustrators of his day, displaying thirty-two of his posters in the landmark Reims exhibition in 1896 and acting as a regular contributor of numerous illustrations to such journals as Gil Blas and Figaro Illustré.

A-/ Restoration at top edge.

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