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Lot 86

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Martini. ca. 1934

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Artist: JEAN DROIT (1884-1961) Size: 31 1/8 x 46 1/2 in./79 x 118 cm Vox Publicité, Paris In a whimsical composition filled with movement and arching lines, Droit emphasizes that the winner in every race is Martini & Rossi. When the distillery opened in 1863, owners Alessandro Martini, Luigi Rossi, and Sola made the wise business decision of exporting their product almost immediately, making it more popular abroad than it was at home. Within 30 years, it was the unquestioned leader in the vermouth industry.

A-/ Unobtrusive tears at folds.

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