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Lot 88

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Turin-Sport. ca. 1921

Lot Passed

Artist: MICH (Michel Liebeaux, 1881-1923) Size: 45 1/2 x 62 1/4 in./115.8 x 158 cm Publicité Wall, Paris After Turin-style vermouth became the popular beverage of choice for the upper-middle class in the mid-1800s, other potential markets were explored by the various creators of the spirit. Here, a beaming sportsman with the flags of every country spouting forth from his hat endorses Turin-Sport as the ideal drink for athletes, sort of a primordial alcoholic Gatorade.

A-/ Unobtrusive creases at folds.

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