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Lot 286

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Levy's Rye / Black Boy. 1967

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Artist: ANONYMOUS Size: 29 x 43 in./73.5 x 109.5 cm MacNaughton Litho., Secaucus, NJ (not shown) One of the most celebrated series of posters from the 1960s was a creation of the Doyle Dane Bernbach agency. Under its art director, Howard Zieff, a dozen images of decidedly non-Jewish characters delighted in the 'real Jewish rye' baked by Levy's. These posters appeared on their delivery trucks and in the New York subways.

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