[chagall, Klee, Matisse, Et Al.]. Verve. An Arti
Verve was founded by Greek expatriate Efstatios Eleftheriades in partnership with David Smart, then publisher of "Coronet" and "Esquire" in the United States. Smart's aim was to create "the most beautiful magazine on earth." To this end he would provide the capital, and Tériade as managing director had carte blanche to provide the content. Tériade's own aims are best explained by quoting the manifesto which appeared in issue No. 1: "Verve is devoted to artistic creation in all fields and all forms...Verve will utilize the technical methods best suited to each reproduction. It will call upon the best specialists in heliogravure in colours and in black and white, as well as typography, and will not disdain the forgotten process of lithography."