Plan 1931 goda dolzhen byt' doveden ... do kazhdogo traktora, do kazhdogo rabochego, kazhdogo kolkhoznika [The 1931 Plans ... Must Become Plans for Every Tractor, Every Worker, Every Kolkhoznik], a poster by the Artist Collective of the Leningrad IZOGIZ Art Works (Khudozhestvennye Masterskiye), IZOGIZ, Leningrad, 1931, 71 x 51 cm.

It is somewhat ironic that the poster of a campaign that promoted personal accountability of every worker was produced by LenIZOGIZ at the time when its leaders had adopted the “brigade method” of poster production that downplayed the role of an individual artist. All posters were considered the product of a collective effort, and signed by the KhM mark.

Not surprisingly, with the ascent of the personal accountability approach, brigade art quickly fell out vogue.

Search extension words: Russian poster, Soviet poster.