28: Darracq. ca. 1905
Artist: E. CÉLOS Size: 53 1/2 x 82 3/4 in./136 x 210 cm Imp. Kossuth & Cie., Paris After selling off his Gladiator bicycle factory, Alexandre Darracq went into automobile manufacturing in 1896. In 1900, his first vehicle with an internal combustion engine hit the market, helping him corner 10% of the French automotive industry. Here we see only the shadow of a Darracq vehicle playing off a sunkissed beach, wryly implying that his cars are faster than their own shadows. Below we see the text “Plus vite que l’objectif,” originally reading “que Kodak.” This comparison to the camera had to be removed when Kodak filed a lawsuit against Darracq for infringement and defamation.