400: Fourrures Canton / 20 Rue de Bourg. 1949
Artist: CHARLES LOUPOT (1892-1962) Size: 35 1/2 x 50 1/8 in./90.3 x 127.4 cm R. Marsens, Lausanne One of three designs that Loupot created for Canton Furriers in Lausanne, this image of a fur-swaddled, ivory-skinned woman with a bee-stung pout first appeared in 1924 (see PAI-LIII, 326). In the early 1930s, the background color changed to blue and would remain so throughout a variety of address changes for the company. This is the third edition in the series with the Rue de Bourg address, printed from the same lithographic stones as the original. Asked why black background was replaced by blue over time, the current chief of operations, Richard Canton, revealed that the change came about because blue provided better visibility during the winter months.