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Advertisement for POOR RICHARDS ALMANACK, 1754

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Colonial America

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Benjamin Franklin’s “Poor Richard’s Almanack” Advertised

December 31, 1754, Benjamin Franklin’s “Poor Richard’s Almanack” advertised in “THE PENNSYLVANIA GAZETTE,” Choice Very Fine.
No. 1358, 14.75” x 10”, 3-column layout, 4 pages, disbound. This is the newspaper that Benjamin Franklin had owned and published for many years. In it is an ad for the paper’s printing office that mentions Franklin’s famous “Poor Richard’s” Almanack being for sale (p. 3). Just below the ad is a notice for the local General Post Office signed in type by William Franklin, Benjamin’s illegitimate son. This issue contains much news and two long messages from Governor Robert Hunter Morris. One alludes to the already-started, though yet undeclared French and Indian War, quoting in part: “I have lately received Intelligence, that a Body of nigh Six Thousand of the best Troops in France, selected, and sent over upon this particular Service, are arrived at the Lower Fort upon the Ohio, and are employed in fortifying that Country. This must convince us that the Court of France has formed some grand design with regard to this Continent...” There is a handsome woodcut illustration in the nameplate which proclaims, “Containing the Freshest Advices, Foreign and Domestick.” Evenly toned pages, with stain on lower right margin and slight edge chipping, not affecting the text. Excellent and rare early American paper with fine Benjamin Franklin association, perfect for study or display.

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