Original 1945 edition,GRAPHIS 11/12 (out of print)featuring HERBERT BAYER AND ADVERTISING IN THE USA by Siegfried Giedion: 10 pages and 33 examples\r\n\r\nWalter Herdeg (Editor): GRAPHIS 11/12. Zurich: Graphis Press 1944. Volume 1, No. 11/12, 1945. Original edition. A near-fine original magazine with a trace of mild wear: truly a collectors copy. Cover design by Andre Derain.\r\n\r\n9.25 x 11.75 magazine with 130pages of b/w and color examples of modern graphic design, circa 1945. Text in in English, French and German. Graphis was (and still is) one of the most important and influential European graphic design publication. Graphis has been revered for its artistic presentation, impeccable design, and exemplary production qualities. Global in scope, Graphis is a compelling record of the most significant and influential communication work being produced today. In visually driven articles, Graphis beautifully presents the best work produced internationally in Graphic Design, Advertising, Branding & Identity, Illustration, Publishing, Packaging Design, Typography and Photography. with a focus on modern European designers. Graphis is still being published, but the most influential and groundbreaking years are from the 1940s to the early 1960s.