Artist: Farago, Geza. 1926. cca. 95 x 63 cm. Vintage poster. Paper, lithography. Splendid Art Nouveau composition by Geza Farago. The decorative and beautiful Art Nouveau style is successfully combined with sharp humor: these were Farago's characteristics. He put a comical character in the center: an elder officer, secretly enjoying the cognac. He is accompanied by a young waiter, who is alike a ridiculous: he is taking his job extremely serious. In 1839 Lajos Braun founded the first liquor factory in Hungary. His company worked in Budapest and produced liqueurs, spirits, vinegar and champagne. The firm soon became very famous and successful, they won several prizes with their products. After Lajos, his sons inherited the company, which got the name after them: Braun Brothers. At the turn of the century they were working with 80-90 workers, and the Braun Brothers trademark became one of the most known alcoholic beverage brand in Hungary. Their most famous product became their so called St Hubertus liqueur, which was developed in 1904. Farago created a pair of this poster in 1926. It also advertises the Braun Broters products, St Hubertus liqueur and spirits. The setting is very similar: one man sits behind a table and tastes the drink. Like the sensual old man who drinks the cognac, he also seems to be satisfied. Probably the two pieces were made at the same time, since the placement of the signature and scripts are very similar. Most of the posters for Braun Brothers’ products were designed by Zoltan Konya, who used much more simple solutions in his posters. He usually represents the name of the brand or product with a simple image of the bottle, or he combines this with one figure. The cognac must have been the luxury product of the company, which explains, why they chose a more acknowledged artist for the poster. Farago gave the product a certain elegance with the style, the harmonic colours and the superb script. He was able to combine this stylish impression with a certain playfulness.

Near mint.