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Cooper SAVE A LOAF A WEEK HELP WIN WAR Food Admin

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This original World War One poster is part of a large collection we are selling during this auction. The posters in this group have been carefully stored for the past century and form an impressive, unique collection. Browse other lots in this auction to view more pieces - buy more than one item and save on shipping. Graphically iconic, this poster simply shows a loaf of bread being sliced. This poster was produced as part of the United Stated Food Administration campaign. After the United States entered the war in April 1917, President Woodrow Wilson appointed Herbert Hoover head of the American Food Administration. Hoover believed "food will win the war." He established set days to encourage people to avoid eating particular foods in order to save them for soldiers rations: meatless Mondays, wheatless Wednesdays, and "when in doubt, eat potatoes." This system helped conserve food for the war. He helped reduce consumption of foodstuffs needed overseas and avoided rationing at home (dubbed "Hooverizing" by government propagandists. (courtesy of wikipedia)

Title: Save a Loaf a Week Help Win the War
Artist: F.G. Cooper
Printer: The W.F. Powers Litho. Co. NY
Year: c1918
Dimensions: 21" by 29"

Condition/Details: Additional main body text includes: U.S. Food Administration Additional margin text includes: No. 3 This bright, vivid poster shows beautifully and has some light creasing and wear concentrated at the edges. This poster has never been folded, nor has it ever been taped or pinned. Truly a remarkable find in this condition.The shipping cost (within the lower 48 states) will be: $8.50

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