Lot 170 email save

Original 1939 The Wizard of Oz press book

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170. Original 1939 The Wizard of Oz press book complete with herald. (MGM, 1939) This is a fantastic, original MGM press book (a.k.a. campaign book), complete with the original herald. The cover features the famous window card art in bold colors, considered to be the best promotional art created for the film. The front and back covers, measuring 33 in. x 18 ½ in. when opened, serve as a slip folder containing the 23-page book titled "Exploitation", the covers feature artwork of the principal characters in color. The contents reveal copiously illustrated pages full of all types of production details, plot synopsis, cast list, sheet music, audio records, large cutout standees and hangers, coloring sections and miscellaneous promotional ideas. Most significantly, it includes a record of all the movie tie-in advertisements, including lobby and window cards, 1-sheet, 3-sheet, 6-sheet and 24-sheet poster styles, banners, usher buttons and telescopic photo streamers. The herald, remains firmly attached and folds out to a 20 in. x 8 in. interior. The front and back covers exhibit some minor chips along the extremities, with faint creases and a short tear along the right flap cover edge. Fine condition overall for this exceedingly rare promotional item. $4,000 - $6,000

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