Lot 972 email save

1956 E.P.E. BUBBLE GUM CARD SET

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Complete set of 66 cards (numbered 1-66) featuring concert photos, studio photos and various scenes from the motion picture 'LOVE ME TENDER'. Made by Bubbles Inc. for Elvis Presley Enterprises (each card with mark). Collectors and auditors alike may well wonder how Topps Bubble Gum was licensed to bring out Elvis cards in 1956 - and yet Elvis Presley Enterprises, in the same year, brought out this competing line. This is easily explained by Colonel Parker: 'Create competition - if you own both sides'. Bubbles Inc. was really Topps. In fair condition. Highly sought after.

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