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Lot 231

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Fougasse (Cyril Kenneth Bird 1887-1965) Don't wast

Fougasse (Cyril Kenneth Bird 1887-1965) Don't waste here- the fuel you save at home !, original poster Issued by the Min of Fuel and Power printed for HMSO by Stafford & Co Ltd 1943 - 76 x 51 cm A cartoon in Fougasse's inimitable style of a man graffiti-ing the wall, with the slogan now adapted to read: 'It doesn't (does) matter; the firm (country) pays for it: don't waste here the fuel you save at home'. Industrial workers needed to recognise that there was more at stake than the company budgets, that fuel was an invaluable wartime resource. This poster is illustrated in a discussion on Fougasse's approach to poster design in Advertiser's Weekly on December 8 1943.

Condition A folds

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