4.5x7.5x24.5" original illustrated cardboard box. Ideal, c. 1950s. Box features perforated display lid/top that was designed to be punched out for store display. This has been punched, but remains attached to rest of box, though w/some tears. Complete w/inserts. Front of box shows moderate aging w/obvious aging to front edge of box lid/top. VF overall. Old store stock contents include 14.5" long by 7" tall hard plastic chuck wagon and horses w/soft rubber seated figures of Roy Rogers, Dale Evans, Pat Brady, Bullet and thin vinyl wagon cover w/name and graphics. Box also contains 7" long hard plastic "Nellybelle" Jeep. Contents are complete, including original cello bag that held the many hard plastic accessory pieces, though bag has split open. Complete contents are NM as packaged. Scarce in this condition.