An advertising company employed by General Mills and Company suggested revolving the marketing of the new cereal around the idea of charm bracelets. Thus, the charms of Lucky Charms were born. The mascot, Lucky the Leprechaun (originally called L.C. Leprechaun), created in 1963, is a cartoon character whose voice was supplied by Arthur Anderson until 1992. Here you see Lucky about to take a big scoop of his favorite cereal. Original "rough" animation drawing, in non-photo blue and black with the notations in black and non-photo blue.Overall size is a 12-field drawing that is 10 1/2" × 12 1/2"Very Good Condition Traditional animation is a multi-step process which includes various types of art techniques. Drawings are a key part of the process, in which the animator creates the design and movement of the characters. Drawings are then transferred onto acetate cels (by hand-inking and/or photo copying) to create a production cel, which is then hand painted on the back side, using paint colors chosen and approved by the creator of the series. The drawing is ready to be matted and framed. The animators notations are located at the bottom and middle of the drawing. There are slight creases to the left corner of each drawing.