Description: This poster displays President Franklin Delano Roosevelt's face with a quote, "Fight Infantile Paralysis" above it and the statement, "It did not conquer him," beneath it. It is a cream colored poster with purple lettering and borders. The poster is set on cardboard and covered with a plastic sheet.
Notes: The organization began in 1938 as the National Foundation for Infantile Paralysis. In 1976 it became known as the March of Dimes Birth Defects Foundation. In 2007, the name became the March of Dimes Foundation. The name "March of Dimes" â€” a play on the contemporary radio and newsreel series, The March of Time â€” was coined by stage, screen and radio star Eddie Cantor. He inspired a nationwide fundraising campaign in the week preceding President Roosevelt's birthday on January 29, 1938. Lapel pins were sold for ten cents each; special features were produced by the motion picture studios and radio industry; and nightclubs and cabarets held dances and contributed a portion of the proceeds. Thousands of people mailed cards and letters, each containing a dime, to the White House. "Many citizens desire to personally show the President they are behind his plan to unify the fight against this disease," said Keith Morgan, chairman of the Committee for the Celebration of the President's Birthday. Cantor's appeal collected more than $85,000 in what the press called "a silver tide which actually swamped the White House." "During the past few days bags of mail have been coming, literally by the truck load, to the White House," Roosevelt said in birthday celebration broadcast January 30, 1938. "Yesterday between forty and fifty thousand letters came to the mail room of the White House. Today an even greater number â€” how many I cannot tell you â€” for we can only estimate the actual count by counting the mail bags. In all the envelopes are dimes and quarters and even dollar bills â€” gifts from grown-ups and children â€” mostly from children who want to help other children get well. â€¦ It is glorious to have one's birthday associated with a work like this." The March of Dimes was the title used for the foundation's annual fundraising event that requested each child donate a dime. At the Christmas season, booths were set up in cities where the children could drop their dime in a slot. These were out on the street and sometimes not even overseen by anyone. Gradually the name became synonymous with that of the organization. Because Franklin D. Roosevelt founded the March of Dimes, a dime was chosen to honor him after his death.
Dimensions: "H24'' W18'' D0''
"Maker/Artist: NFIP, Inc.
Medium: Paper, Ink, Board