Watch: Men's or Ladies Vintage 14k Benrus WristwatchManufacturer: BenrusCondition: ExcellentSize: 22mm x 33mmMovement: 17JModel #AX 11Serial Number: 925,460Case: 14kCrystal Type: GlassDate: Circa 1948
The Benrus Watch Company was founded in New York City in 1921 by Benjamin, Ralph, and Oscar Lazarus. Benrus made a wide variety of mechanical, self-winding, and digital watches. Two of its most famous models were the "Sky Chief" and the "Dial-O-Rama". The "Sky Chief" was a multi-function pilot's watch with day, date, and stop watch features that is highly prized by collectors, usually selling in the $500 – $1,200 range (2012 dollars). The "Sky Chief" was assembled with either a Valjoux or Venus movement that was purchased by Benrus. The "Dial-O-Rama" is also known as a "jump-hour" - a transition from a sweep hand to a mechanical/digital watch. Benrus also made Vietnam-era military watches with a "hack feature," as well as divers' watches. The military watches seem to often be later counterfeited or "reissued." Benrus watches come in a wide variety of body shapes, including circular, tank (square), rectangular and curved. They were typically made out of steel, gold or gold fill.
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