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Lot 0074
Leonetto Cappiello. Stone Lithograph on Linen backing. Original. 42' width by 56' height. 1875-1945. This poster was printed by P. Vercasson 112 years ago, during the art Novaeu period. Known as "the father of modern advertisement" for his innovative use of memorable icons for advertising has become standard in today's advertising. This Cappiello poster is advertising a French Apperitif, has become this Italian artist's most famous work. The Apperitif was banned as a direct result of the relation to the advertisement. Although many reproductions exist today, this fine print has been valuated by an appraiser, and is one of the rare original from France. It is in very good condition, having only slight marks around the outside only, and little to no fading at all in the picture.

Please note that this lot has a confidential reserve. When you leave a bid in advance of the auction, submit your maximum. The bidder who has submitted the highest bid wins the lot, provided the bid exceeds the reserve price.

  • Domestic: Flat-rate of $200.00 to anywhere within the contiguous U.S.
  • International: Foreign shipping rates are determined by destination.
  • Combined shipping: Please ask about combined shipping for multiple lots before bidding.
  • Location: This item ships from Arkansas.

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    In the rare event that the item did not conform to the lot description in the sale, Jasper52 specialists are here to help. Buyers may return the item for a full refund provided you notify Jasper52 within 5 days of receiving the item.
  • Buyer's Premium

    • 15%

    Leonetto Cappiello Lithograph Poster Backed on Linen

    Estimate $2,000 - $2,500Oct 10, 2018
    Shipping & Payment
    $200 shipping to contiguous United StatesAsk for international & combined shipping rates
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    Ships from verified Jasper52 seller #42047 in Arkansas
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