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Lot 0063
Description: A rare Spratt's Dog Biscuits advertising dress and hat, probably 1920-30, composed of 'Terrier' Biscuit bags printed in red, blue and black with pictures of various Terrier breeds, and Royal Warrants, the waist adorned with padded miniature sacks of 'The daintiest and most nourishing Pocket Dog Biscuits'; the matching hat formed from a 7lb sack of the product with elasticated chin strap, bust 71cm, 28in (2) In 1860, James Spratt of Cincinnati, set up the first factory dedicated to making dog biscuits in London's East End. The location along Limestone Cut allowed barges to easily deliver fish heads and other supplies to the factory for processing. Besides biscuits, Spratt's Works also produced dogs', cats' and birds' medicines, bird seed, dog shampoos, and toilet requisites for animals. Mr Spratt was a relentless advertiser, being the first to ever use a billboard and using Landseer paintings of dogs to promote his products. Queen Victoria, who gave the biscuits to her own pets, awarded Spratt's the Royal Warrant. A general manager in the factory - Mr Charles Crufts - persuaded Her Majesty to enter her pedigree Collie and six Pomeranian dogs in his pedigree dog show in 1891 - all of whom won prizes of course. It is possible that this outfit was worn at one of the annual Crufts dog shows as an advertisement. The factory closed in 1969 and is now luxury apartments.

Condition Report: Dress: generally good condition, faint brown discolouration over left shoulder and sleeves, small hole in left underarm (minor). Brown stain rear right hem, occasional faint rust marks. Print on food sacks used for dress is generally good. Hat: chin strap has broken

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A rare Spratt's Dog Biscuits advertising dress and hat,

Estimate £600 - £800Dec 10, 2018