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Lot 1711
Original vintage Smirnoff vodka advertising poster: ''I was the mainstay of the Public Library until I discovered Smirnoff' - The effect is shattering. These original vintage Smirnoff advertising posters are part of the 1970s campaign by the London-based Young and Rubican agency, which aimed to promote the vodka as a way to achieve glamour and excitement as an escape from the humdrum of daily life. (To emphasise the campaign's risky innuendos, Avocado Sweet observes: Substitute the word heroin for Smirnoff and it still makes sense.) The advertising campaign proved to be a great success for the company, resulting in vodka becoming so chic that it overtook gin in popularity and saw Smirnoff's sales triple. In 1976 the campaign ended, following the tightening of rules on alcohol advertising led by the government and the Advertising Standards Authorities in 1975. The only image which did not have a positive impact on sales was the one of the wayward librarian, above. Research later showed that much of the target audience actually aspired to be librarians and had no desire to be led astray by that devastating sip of Smirnoff. Very good condition, waving and minor creases. Country: UK, year of printing: 1970, designer: Unknown, size (cm): 56.5x41

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Advertising Poster Smirnoff Vodka Librarian Barn Film

Estimate £60 - £120
£400 bids
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London, UK