(Walt Disney World, 1967) A very rare booklet titled, "Project Florida - A Whole New Disney World." Containing some of the earliest project information about Walt Disney World, this booklet was created for use within Disney and for selected corporate sponsors. The book gives an overview of Disneyland's history, a description of the coming Magic Kingdom park, and a detailed description of Walt's original plan for Epcot. The 20-page booklet contains great photos and concept artwork, and measures approximately 11”x11”. The condition is good with minor yellowing to some the pages and some cover wear, including a small tear in the top-left corner.