On Monday, 125,000 of the tiles went on sale, with Hollywood star Hugh Jackman among the first to put his money behind the initiative which hopes to raise Aus$15 million (US$13.7 million).
Under the promotion, people can buy a tile online for between Aus$100-$400 in a hi-tech campaign called Own Our House to help fund renewal of the building andensure more free events for the public.
They will not physically own a tile, but using laser mapping techology can personalize their virtual tile with a photo and message, form virtual tile communities, share it through social media and search for other “Housemates” to see what they have done.
“The Opera House is a World Heritage masterpiece that belongs to all of us,” said Jackman, who lives in Sydney.
“Own Our House is a great way for people to show their pride and affection for one of the world’s greatest icons.”
ADDITIONAL IMAGE OF NOTE
![Glaze ceramic tiles cover the roofs of the Sydney Opera House. Image by Hpeterswald. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. Glaze ceramic tiles cover the roofs of the Sydney Opera House. Image by Hpeterswald. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.](https://www.liveauctioneers.com/news/wp-content/uploads/2013/12/2013_1209_Sydney_Opera_House_at_Sunset_large.jpg)