NEW YORK — The allure of antique coin-operated machines, especially fortune tellers, begins with a visit to a carnival or a seaside arcade. Kids of all ages would drop in a penny or nickel, turn the handle, and watch a figure dispense a card with a fortune on it … or in some cases, speak the fortune. For some, the spell cast by these machines lingers and transforms into a passion to collect them.
From the silky-smooth polished wooden cabinets that housed the well-appointed figures to the intricate mechanisms, there is much to admire about antique and vintage fortune teller machines. They appear regularly on the auction market, but choice examples in excellent original or professionally restored condition are scarce.
“Having your fortune told dates back hundreds of years, and the appeal to coin-op collectors is no different. In the penny arcade days of 1900, these and strength machines got the most play,” said Tom Tolworthy, auction curator at Dan Morphy Auctions, based in Denver, Pennsylvania. “The market right now sees advanced collectors stretching to add the more rare fortune tellers, and beginners looking for entry level machines at a bargain.”
Buyers should read catalog descriptions of fortune teller machines carefully and note when they are listed as being in working condition, and whether they retain, or are missing, the key and cashbox. Given their age, frequent use, and the punishments doled out by supplicants angered by the verdicts they received, some level of restoration is expected, and when it is professionally done, it is not a deterrent. “Restored or original is a personal preference based on the collector, but being operational is a must, and can mean as much as twice the value of one that is not working, depending on completeness,” Tolworthy said.
Benefitting from boardwalk amusement centers such as Brooklyn’s Coney Island and nearby Atlantic City, New Jersey, New York City once boasted several makers of fortune tellers. Roover Bros., based in Brooklyn, produced the quintessential ‘boxed lady’ fortune teller in the form of its 1 cent Madame Zita machine. The silver-haired automaton figure, visible inside the wooden cabinet behind glass, dispensed fortunes when the user inserted a coin and cranked the machine’s handle.
Many reproductions and copies exist of the Madame Zita model, which was made between 1895 and 1904, but few originals have survived. One example, which still holds the record for the category on the LiveAuctioneers platform, achieved $175,000 plus the buyer’s premium in January 2016 at Dan Morphy Auctions.
The attributes and features of fortune teller machines can be highly individual, prompting collectors to pursue one instead of another. In general, however, there are a handful of must-haves. “The boxes they tick are rarity, condition, the amount of ‘action’ to the machine, and whether it has a figure or not,” Tolworthy said, noting that action adds value and explaining what is meant by action: “For example, Princess Doraldina [another model of coin-op fortune teller] moves her head, her eyes blink, and her chest raises and lowers in a breathing motion. Her hands move as well, and a lamp inside comes on when the coin is deposited.”
Although several fortune tellers have similar motions, most manufacturers added different features to set their offerings apart. The better ones had figures with wax heads and hands.
Another variation from Roover Bros. with lots of purr-sonality is its 1 cent Puss In Boots fortune teller. The company produced about nine different versions from the 1890s to its re-release in the 1930s. A circa-1897 machine made $55,000 plus the buyer’s premium in June 2020 at Dan Morphy Auctions. Wearing a ruffled shirt and breeches, the cat figure waves a baton and pulls a fortune from its tray.
The most common fortune teller figure was female, and dressed like a gypsy. Zoltar fortune tellers, centering on a man dressed in sultan-like attire, are an intriguing exception. The appearance of a Zoltar in the hit 1988 Tom Hanks comedy Big (which was a prop rather than a genuine antique) only made that already rare machine even more desirable.
Several manufacturers released fortune teller machines dubbed Esmeralda, and those figures and cabinets vary somewhat in appearance. A 5 cent Esmeralda fortune teller by an unknown manufacturer achieved $55,000 plus the buyer’s premium in April 2023 at Dan Morphy Auctions. The lavishly ornamented cabinet differs from the standard rectangular one, having a triangular top. “There are only three that have come to market in 50 years, and instead of delivering a card with your fortune, she delivers it from an internal record verbally — very inventive for 1920,” Tolworthy said. Outfitted with an Edison phonograph and several cylinder records, the female figure is dressed in period clothing.
Fortune teller machine-makers that collectors favor include Mills Novelty Company, Exhibit Supply, Mike Munves, Genco, and Roovers Bros. “The ones that were from small manufacturers and not mass produced are the most desirable,” Tolworthy said.
The Mike Munves Corp. operated out of New York City in the 20th century, selling coin-op arcade amusements from 1912 until the 1960s. Company catalog pages from the 1950s show several versions of so-called ‘boxed lady’ coin-op fortune tellers fitted with mannequins that look like grandmothers. A 10 cent Munves Solar horoscope fortune teller machine, featuring a grandma-esque gypsy figure that dispenses rolled fortunes, sold for $8,500 plus the buyer’s premium in February 2023 at Redlands Antique Auction.
Another interesting approach to the motif is a Grandma Sees, Knows, Tells All fortune telling arcade machine that takes quarters. Selling handily above its $1,000-$2,000 estimate, it brought $7,500 plus the buyer’s premium in July 2024 at Gray’s Auctioneers. The fortune teller in this device is clad in Victorian clothing, posed peering over a crystal ball and pointing to a card in the deck in front of it.
While a few tabletop fortune teller models are regarded as collectible, tall floor cabinet models, such as a 1 cent Palmistry fortune teller machine standing 89in in height, seem to bring the most money. Made by the Exhibit Supply Co. in Chicago circa 1927, one example earned $6,500 plus the buyer’s premium in July 2024 at Gray’s Auctioneers. The fortune teller figure wears a blue dress and matching headcover, and is shown with a skull and a black cat against a backdrop of palm prints and stars.
Whether it’s a Holy Grail antique priced in the six figures or a more common machine estimated below $5,000, there is enough variety in the fortune teller coin-op market to delight almost everyone. It’s hard to deny the fun of inviting sultans, princesses, and other whimsical characters into your home who promise a glimpse of the future, albeit a pre-recorded or pre-printed one.
And though none of them ever had the power to reveal what was to come, coin-op fortune tellers serve another fanciful function: as time-travel devices. We’re grown-ups now. We’ve long since learned how the world really works. But it’s still fun to travel back to an era when we believed we could approach a granny or a wizard in a box, offer a quarter, and have our fondest hopes and dreams affirmed.