NEW HAMBURG, Canada – A circa-1884 Winchester cartridge board – one of the most sought-after examples of American sporting advertising – hit the mark for $70,800 in an online-only Petroliana & Advertising Auction held April 23 by Miller & Miller Auctions, Ltd. The cartridge board was the top earner in a 482-lot auction that grossed $538,581. All prices are given in Canadian dollars.
The Winchester cartridge board was a lithographed hardboard with an applied representation of one of Winchester’s earliest lines of ammunition. Few survived intact due to their size and the fact that they were displayed in store windows and areas exposed to light. The one sold on April 23 was housed in the original frame and was in untouched, original condition.
Other strong performers include a circa-1905 Carhartt’s Overalls corner sign, which was discovered during the liquidation of a longtime business in New Hamburg: Murray’s Clothing & Footwear. The single-sided porcelain sign, graded 9 for condition, featured a mint green car and was known to have been produced for the Canadian market. It finished at $25,960.
A Canadian Ford V8 dealer double-sided porcelain sign from the 1930s with its original hanging bracket, exhibiting some chips and losses but still boasting vivid colors and a glossy finish, changed hands for $15,340; while a World War II-era Canadian Supertest Bennett 541 gasoline pump with a reproduction High Compression globe, original ad glass and tagged, “Service Station Equipment Co., Ltd., Toronto, SSE Bennett ECO,” brought $5,310.
A monumental single-sided porcelain Coca-Cola sign from 1937, Coke’s largest porcelain sign before World War II restrictions halted steel production and graded a near-perfect 9.5, rose to $7,670. Also, a circa-1957 Wurlitzer Model 2104 jukebox, mechanically functioning and outfitted with an assortment of period records and respective labels, complete with access keys, played a sweet tune for $6,490.
Rounding out the sale highlights was a plaster cast and wood statue made around 1930 for the Dawes Black Horse Brewery by the famed Woodstock, Ontario sculptor and artist Ross Butler (1907-1995), which went for $5,900.
To consign a single piece, an estate or a collection, call Miller & Miller Auctions at 519-573-3710 or email email@example.com. To learn more about Miller & Miller Auctions, please visit www.millerandmillerauctions.com.
The current rate of exchange is dollar CA 1 = 77 cents.
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