PHILADELPHIA – Freeman’s successfully hosted its first online-only jewelry auction on March 24. The auction achieved just short of $250,000. Forty-four percent of successful bidders in this sale were new to the house. Absentee and Internet live bidding was available through LiveAuctioneers.
Bidders expressed significant interest in Art Deco, Art Nouveau and Retro pieces, and strong prices were achieved for pieces by designers Ed Weiner and Fred Skaggs.
Jewelry by renowned houses such as Van Cleef & Arpels and Tiffany & Co., and watches by Breitling, Patek Philippe, Rolex and Omega were coveted by bidders from all over the world including a large number of bidders (17%) from New York.
“I am delighted that our first online-only sale was a success, which speaks to the resiliency and strength of today’s jewelry market,” said Lauren Della Croce, who headed the sale, adding that she was pleased that such a large number of existing and new clients participated in our auction via the Internet.
With the recent launch of an online-only sales format, Freeman’s is increasing its accessibility to new collectors while ensuring that the buying experience for long-term Freeman’s clients remains as seamless as possible. Additional online-only sales in a variety of collecting categories are scheduled throughout April and May.