NEW HAMBURG, Canada – A monumental four-by-eight-foot Coca-Cola sign from 1938 achieved $14,160, a single family-owned 1966 Ford Ranger 250 Custom Cab Camper Special pick-up truck with Avion camper sold for $82,600, and a 2006 Harley Davidson Softail Deluxe black cherry motorcycle roared off with $16,520 in Miller & Miller Auctions, Ltd.’s online-only Petroliana & Advertising auction held on October 29. A total of 474 registered bidders placed 9,077 bids in an auction that grossed $534,215. In all, 90 percent of lots were sold and 60 percent of the top 50 lots exceeded their estimate. All prices quoted are in Canadian dollars.
The Ford Ranger camper pickup truck was purchased new in 1966 for hunting trips taken once a year, which explained why the odometer showed just 39,966 miles. The vehicle boasted parchment cab and trim and had 100 percent of its original Sahara beige paint. It was powered by an eight-cylinder, 352 c.i. engine and rolled past its estimate of $35,000-$40,000.
The all-original 2006 Harley Davidson Softail Deluxe black cherry motorcycle was purchased new from Dukes Harley-Davidson in Chatham, Ontario, with accessories, for $25,387.38. The bike was well-stored but never used and had an odometer reading of just 51 kilometers. It, too, bested its estimate, which was $9,000-$12,000.
An American-made United Motors Service single-sided porcelain neon sign from the 1930s with its original neon, insulators, transformer and can and retaining its original orange paint changed hands for $15,340; while a 1940s Canadian White Rose Gasoline double-sided porcelain sign with the iconic Slate Boy graphic earned $11,210.
A 1940s American Santa Fe Trail System Bus Depot double-sided porcelain sign, each side featuring a detailed image of a 1940s bus in the Santa Fe system, topped out at $10,030. Also, a round 1940s Canadian McColl-Frontenac Service Station double-sided porcelain sign exhibited scattered scratches and porcelain losses but still managed to sell above its high estimate for $9,440.
Collectors of Coca-Cola memorabilia were not disappointed. Top lots included a monumental 1938 four-foot-by-eight-foot Coca-Cola single-sided porcelain sign, marked “Made in Canada” at the lower right edge and “St. Thomas Metal Signs 1938″ at the lower left edge, which achieved $14,160 against an estimate of $4,000-$6,000.
A 1920s American Fry cast iron visible gas pump in what’s been dubbed the “Mae West” style, its access door embossed with the words “guarantee liquid measure co Rochester,” restored to Red Indian colors and with a reproduction globe, attained $8,850; while a 1920s Canadian Ford Genuine Parts agency double-sided porcelain sign with a steel hanging bracket went for $8,850.
To consign a single piece, an estate or a collection, call Miller & Miller Auctions, Ltd. at 519-573-3710 or email email@example.com. To learn more about Miller & Miller Auctions, Ltd., please visit www.millerandmillerauctions.com.
The current rate of exchange is dollar CA 1 = 74 cents.
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