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Loni Anderson jewelry collection draws fans to Moran’s

Tom Hoepf
Tom Hoepf
A diamond line bracelet from the collection of Loni Anderson sold for $12,500. Moran’s image

MONROVIA, Calif. – Moran’s first Fine Jewelry & Timepieces and Studio Jewelry auctions of the year realized strong prices. Antique and signed jewels from the world’s leading makers once again made a splash at the auction, as did a selection of pieces from the personal collection of Loni Anderson and Burt Reynolds. Absentee and Internet live bidding was available through LiveAuctioneers.

Moran’s was honored to offer the special collection of jewelry from actress Loni Anderson best known for her role as Jennifer Marlowe on the hit series WKRP in Cincinnati, for which she received multiple Emmy and Golden Globe nominations. Her diamond line bracelet (above) inspired a bidding war among floor bidders and ultimately went home with an eager collector for $12,500 (prices realized include Moran’s 25 percent buyer’s premium).

A skeletonized pocket watch from famed maker Daniel Aubert, a gift from Anderson to Burt Reynolds on the occasion of their first anniversary, brought $6,875 (below).

The gold skeletonized pocket watch that Loni Anderson once gave to Burt Reynolds on their anniversary. Price realized: $6,875. Moran’s image

A “Sophistication” necklace from famed artist Erté sold for $2,812.

Luxury watches and jewels from famed makers continue to woo collectors. A classic Rolex President watch in an unusual white gold case sold for $12,500.

A Rolex President 18K white gold wristwatch. Price realized: $12,500. Moran’s image

A diamond and white gold wristwatch from Audemars Piguet was one of the more popular lots on preview before the sale. After a short bidding war, the watch was won by an eager phone bidder for $4,687.

Audemars Piguet diamond wristwatch. Price realized: $4,687. Moran’s image

A pair of lovely flower earclips from famed jeweler Van Cleef & Arpels brought $7,500 (below). A pair of timeless Tiffany & Co. diamond ear studs were among the most popular lots at the auction, selling for $5,000.

A pair of Van Cleef & Arpels ruby and diamond flower ear clips. Price realized: $6,000. Moran’s image

An uncommon fancy intense yellow diamond ring stole the heart of a floor bidder who walked away with the jewel for $50,000.

A 5.01 carat fancy intense yellow diamond ring. Price realized: $50,000. Moran’s image

Eclectic jewelry appealed to collectors at all price points during the auction. An unusual Art Deco carved jadeite, diamond, and onyx ring was a favorite among the staff prior to the auction. The ring soared above its high estimate of $1,200 to sell for $3,125.

An exceptional Victorian muff chain fashioned with hand-wrought links sold for $2,000.

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