NEW HAMBURG, Canada – A 1930s Canadian Eco Model 160 clockface gasoline pump and a circular Canadian 1946 McColl-Frontenac double-sided porcelain sign each sold for $35,400 in an online-only Petroliana, Advertising Signs & Memorabilia auction held December 4 by Miller & Miller Auctions, Ltd. All prices quoted are in Canadian dollars.
The Eco Model 160 clockface gas pump with original reverse painted glass dials and the correct nozzle, marked “Service Station Equipment,” was the expected top lot of the auction, with a pre-sale estimate of $20,000-$25,000. Eager bidders beat the high estimate by $10,000. The clockface pump had previously undergone a professional restoration to the Texaco colors.
A 1946 McColl-Frontenac porcelain sign, marked “P&M-46” on the bottom, was expected to realize $12,000-$15,000, but aggressive bidding more than doubled the high estimate. Also, a 1930s Red Indian single-sided porcelain sign went for $27,140. Both signs were from Harron’s General Store in Elsinore, Ontario. Its slogan: “Call Elsinore, 424”. In addition, a circular 1940s double-sided porcelain American Desoto Plymouth Service dealership sign rang up $8,850.
Nothing goes together better than a jukebox and a Coke. A 1956 Seeburg (Chicago) model VL200 Select-O-Matic American jukebox, often referred to as “The Cadillac of Jukeboxes,” realized $6,490, while a 1930-era Canadian Coca-Cola single-sided tin sign, marked “St. Thomas Metal Signs, Ltd., Ontario” and graded near-perfect at 9.25, realized $7,375.
Orange Crush signs proved to be hugely popular with collectors. Tops among this group was a 1930s Canadian Orange Crush single-sided tin sign, marked “St. Thomas Metal Signs, Ltd., Ontario,” which achieved $6,490.
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