Orange Crush neon sign commands record-setting $189K at Richmond Auctions

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Circa-1950s Orange Crush neon sign, $189,750. Image courtesy of Richmond Auctions

Circa-1950s Orange Crush neon sign, $189,750. Image courtesy of Richmond Auctions

GREENVILLE, S.C. – A new world record was set at Richmond Auctions last month when a circa-1950s Orange Crush neon sign sold for $189,750 – the most a soda sign has ever brought at auction. Richmond Auctions is now the first auction house to sell a soda sign for more than $100,000, breaking the previously held record of $46,000 for a Satanet Soda sign, which was also sold at Richmond Auctions. Absentee and Internet live bidding for the February 17 sale was facilitated by LiveAuctioneers.

This extraordinary piece was found in immaculate condition in an abandoned storage unit in New Mexico. The sign had never been hung and was still in its original shipping crate with original shipping tags adhered. Manufactured in New York, the shipment was intended for an Orange Crush Bottling Company in Wisconsin. The original dealer brochure for this model states that the purchase price for the sign was $315 in the 1950s.

“It is rare to find an incredible piece like this one in such pristine condition. Richmond Auctions was proud to sell this special collectible for a price that reflected its value,” said Founder and CEO of Richmond Auctions Jordan Richmond. “This sign is truly a time capsule and an absolute Holy Grail for any soda collector.”

Click to view the auction catalog complete with prices realized

 

Click to view top auction results on LiveAuctioneers: https://www.liveauctioneers.com/pages/recent-auction-sales/

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