1920s fashion drawings, vintage posters and more at PBA Galleries, Aug. 25

Collection of 1920s fashion designs by Louise Lamotte, est. $4,000-$6,000

Collection of 1920s fashion designs by Louise Lamotte, est. $4,000-$6,000

BERKELEY, Calif.  – On Thursday, August 25, PBA Galleries will host a sale of Antiquarian Books with Fine Press and Fine Bindings, with more than 350 lots from the private press movement, fine bindings, fore-edge painted books, posters, graphic arts and antiquarian books. Featured are choice selections of chromolithography, pochoir and a wonderful collection of early color lithograph posters from the great poster craze of the late 19th century. Absentee and Internet live bidding will be available through LiveAuctioneers.

The highlight of the auction is an advertising archive for Sunkist Growers, Inc., spanning 1917-1996. It consists of a total of 80 volumes of mounted and tipped-in advertisements, posters and labels, representing a virtual history of 20th-century color printing techniques and design. It is estimated at $10,000-$15,000.

Advertising campaigns archive for Sunkist Corp., est. $10,000-$15,000

Advertising campaigns archive for Sunkist Corp., est. $10,000-$15,000

One of the many lithograph poster offerings is Folies-Bergere Tous les Soirs Holtum l’Homme aux Boulets de Canon by Jules Cheret, who is considered the father of posters. His work for Folies-Bergere set the standard for one of the most popular art forms of the 20th century. The poster carries an estimate of $3,000-$5,000. Also in the sale is Ludwig Hohlwein’s lithograph poster mounted on Japon, Marco-Polo-Tee from circa 1914, which displays his innovative Sachplakat style of poster art. Its estimate is $4,000-$6,000.

Folies-Bergere Tous les Soirs Holtum l'Homme aux Boulets de Canon poster by Jules Cheret, est. $3,000-$5,000

Folies-Bergere Tous les Soirs Holtum l’Homme aux Boulets de Canon poster by Jules Cheret, est. $3,000-$5,000

A collection of 1920s fashion designs by Louise Lamotte also graces the auction. The three volumes contain 190 illustrated designs in pen and ink, watercolors and gouache. Each design bears Lamotte’s ink stamp, and the whole is estimated at $4,000-$6,000. Also on offer is a complete run of the first two years of the influential Parisian fashion magazine Gazette du Bon Ton, profusely illustrated with pochoir. The 20 issues feature articles and illustrations from artists of the time, including George Barbier, Pierre Brissaud, Jacques Dresa, George Lepape, Maurice Taquoy and Guy Arnoux. The group is estimated at $3,000-$5,000.

‘Degeneration & Regeneration of the Nervous System’ by S. Ramon y Cajal, est. $1,500-$2,500

‘Degeneration & Regeneration of the Nervous System’ by S. Ramon y Cajal, est. $1,500-$2,500

Medical works include Degeneration & Regeneration of the Nervous System by S. Ramon y Cajal, which was published by Oxford University Press in 1928 and is estimated at $1,500-$2,500. Uncommon in the first edition, these volumes describe and illustrate early advances in 20th-century neuroscience.

Other featured lots include the works of Robert Louis Stevenson in 34 volumes finely bound in full leather ruled in gilt (est. $3,000-$5,000); an inscribed and signed copy of Shel Silverstein’s best-known work, The Giving Tree, (est. $2,000-$3,000); and a few lots of books featuring chromolithography.

For more information about upcoming sales, to schedule a Zoom preview or phone bidding for a future auction, please contact PBA Galleries at 415-989-2665 or pba@pbagalleries.com.

 

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