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Indian Lake single-sided porcelain sign, estimated at $25-$500,000 at Richmond.

Antique advertising poised to soar at Richmond Auctions May 31-June 1

GREENVILLE, SC — Nearly 1,000 lots of antique advertising and petroliana are set for sale at Richmond Auctions on Friday, May 31 and Saturday, June 1. As Richmond uses a generic $25-$500,000 estimate, the highlights included here have been featured by the auction house in its LiveAuctioneers catalogs.

A 1933 Coca-Cola confectionary single-sided porcelain sign measuring 42 by 60in is one such featured lot. With very minor wear, the sign presents beautifully and was the creation of the Tennessee Enamel Mfg. Co. of Nashville.

A gas pump globe for the forgotten Hurricane Gasoline brand is another likely winner. The globe features two 13.5in lenses mounted to a wide milk-glass body.

Indian Lake in Ohio began as a shallow feeder lake for the Miami & Erie Canal in the 19th century, and transitioned to being a state park in the early 20th century. This Indian Lake directional single-sided sign boasts ‘day one color and gloss’ and is made of porcelain.

In 1937 Dr. Pepper employed the ‘Drink a Bite to Eat’ slogan, which found its way onto this single-sided lithographed tin sign made by Robertson-Dualife of Springfield, Ohio. The sign features the classic Dr. Pepper checkerboard and 10-2-4 bottle design, and is a difficult version to find in the open market.