CHICAGO – Potter & Potter Auctions will hold a 700+ lot sale titled Coin-Op, Advertising & Breweriana on Saturday, January 28. It will showcase the extensive Anheuser-Busch collection of William F. Goza, including vintage advertising, ephemera, bottles and other beer-related antiques. Absentee and Internet live bidding will be available through LiveAuctioneers.
Notable among the breweriana temptations is an Anheuser Busch reverse glass sign in its original frame, estimated at $2,000-$4,000. The bright, colorful and well-rendered example was produced in St. Louis by the Anheuser Busch Companies Inc. in the early 1900s. It advertises Anheuser Busch Lager Beer, picturing awards won by the Brewing Association above the company’s logo.
The selection of prewar Coca-Cola memorabilia is refreshing, and a standout is a circa-1920s Coca-Cola hanging lamp with an estimate of $1,000-$3,000. This working red, green and white copper-foil-wrapped stained glass lamp advertises the soft drink brand and includes its original chain.
Vintage to antique arcade machines take several of the top lot spots in this entertaining sale. Certain to provoke spirited bidding is a clamshell Mutoscope 1 cent movie viewer. This hand-cranked example – similar to Edison’s Kinetoscope – was made in New York by the American Mutoscope and Biograph Co. in 1900. It is estimated at $5,500-$7,500 and consists of a vast iron cabinet with a glass viewport and a brass hand crank. It retains its patent plaque and is accompanied by a cast iron marquee intended to be affixed to top of the Mutoscope. Its promotional sign offers, “Real Moving Pictures The Gaiety Dance by the Beautiful Deyo…”
Not to be missed is a Gypsy Grandma coin-operated fortune-telling automaton, which was made in Chicago by Genco Mfg. & Sales Co. in the late 1950s. It includes its original cast iron stand and plastic tented wood cabinet with a glass and metal enclosure. When a customer poses a yes or no question into the (faux) microphone and feeds a dime into the slot, the grandmother figure swivels her head, moves her right arm to her supply of fortune telling cards, picks one up, and drops the fortune card into her cauldron. This card is then deposited into a slot for the customer’s retrieval. The impressive automaton carries an estimate of $3,000-$6,000.
Almost as alluring is an automaton window display for O.E. Day Jeweler and Optometrist that has an estimate of $1,000-$1,500. The large male harlequin holding a horn to his lips is mounted on a wooden base with a carpeted stage; the base houses the figure’s mechanics. When powered, the figure bends at the waist and straightens up.
Coin-operated slot machines are another key category in this auction, led by a Mills 25 cent Dewey upright slot machine estimated at $7,000-$9,000 and made at the turn of last century in Chicago by Mills Novelty. It features an oak cabinet with a cast coin head, a prominent handle, antique copper finished ornaments and a reverse-painted glass dial. This attractive, classic upright example measures 57in tall and is in working condition.
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