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Three-dimensional sign advertising Snow Boy Washing Powder, est. $7,000-$10,000. Morphy Auctions image

Iconic American signage leads Morphy’s Apr. 26-27 auction

Three-dimensional sign advertising Snow Boy Washing Powder, est. $7,000-$10,000. Morphy Auctions image

Three-dimensional sign advertising Snow Boy Washing Powder, est. $7,000-$10,000. Morphy Auctions image

DENVER, Pa. – Riding on the wake of a buoyant million-dollar advertising sale in February, Morphy’s is gearing up for another wide-ranging advertising auction, with the added bonus of Part II of the David Silverman pinball collection. The April 26-27 event will feature 1,660 choice lots of antique advertising, coin-ops and figural cast-iron pieces. Internet live bidding will be available thrugh LiveAuctioneers.

Day one will open with a selection of more than 600 lots of soda pop signs and related items. Both an extremely rare 1930s Dr. Pepper porcelain triangle truck sign and a 1936 Orange Crush embossed tin sign are entered with individual estimates of $2,500-$3,500. Another scarce Orange Crush sign, made of tin over cardboard, is expected to make $3,000-$4,000. Although sampling the contents is not advisable, an extremely rare, unopened 6-pack of Dr. Pepper cone-top cans could rise to the $3,500-$5,000 range.

A 40-year single-owner collection of more than 100 early syrup dispensers features many seldom-seen types – among them, one of very few known examples of a Fan-Taz 5-cent “DRINK of the FANS” dispenser in the form of a realistically “stitched” baseball with bat motif. Made around 1900 and retaining its original pump, it carries a $30,000-$60,000 estimate.

Other top syrup dispensers include: Chero Crush, $20,000-$30,000; Cherry Chic, $12,000-$18,000; and World Liquid Force, which is shaped as a globe of the world with bas-relief continents, $14,000-$25,000. Morphy Auctions’ founder and president, Dan Morphy, noted that there are many other dispensers whose estimates are well within reach of beginning and intermediate collectors. “It’s a really beautiful collection with impressive examples at every price point. They’ve been on display here at the gallery and the compliments have been constant,” Morphy said.

Moving into the Coca-Cola category, the highest-estimated lot at $10,000-$15,000 is a large, 1930s stainless steel and neon outdoor sign made by Flexlume Electrical Advertising Co., of Buffalo, New York. Other desirable Coke signage includes a 1931 cardboard cutout easel sign with the image of a bathing beauty with sunburst parasol, $3,000-$5,000; and a 1935 shield-shape porcelain Fountain Service sign, $2,500-$3,500. From the late 19th century, an extremely rare “Hutchinson-style” bottle, with a straight-sided as opposed to cabriole shape, will be offered with a $2,500-$4,500 estimate.

The Saturday session will wrap with more than 150 lots of tobacciana. One of few known examples of a Sweet Violet Tobacco vertical pocket tin is estimated at $1,000-$2,000. A Mayo’s Plug “Cock o’ the Walk” porcelain sign features an appealing image of a crowing cockerel, while a Buster Brown cigar tin displays an amusing image of comic strip character Buster Brown and his trusty bull terrier Tighe. Each of the two lots is estimated at $2,000-$3,000.

Day two of Morphy’s April 26-27 auction will open with the company’s second offering of pinball machines from the 35-year David Silverman collection, previously displayed at the National Pinball Museum. Film-related machines lead the grouping, with a 1993 Williams “Indiana Jones” pinball estimated at $6,500-$7,500; and a 1992 “Creature from the Black Lagoon” with fantastic artwork by Kevin O’Connor, expected to reach $4,500-$6,000. Other notable lots include two Gottlieb pinball machines: a rare, low-production 1950s “Buffalo Bill,” $2,000-$2,500; and a 1952 “All-Star Basketball,” $1,500-$2,000.

Bidders will want to reserve as much pocket change as possible for the 200+ lots of gambling machines and coin-ops that follow. The highest-estimated item in the auction, at $100,000-$120,000, is a superb Caille double-upright floor model slot machine that combines a 5-cent Centaur and 25-cent Big Six in its gold-plated oak casing. Another handsome upright model, a Mills “Two Bits Dewey Jackpot” upright slot machine, is estimated at $25,000-$30,000. Among the most desirable snack-vending machines are a Ryede Gum, Peanut and Candy dispenser, $12,000-$15,000; and a circa-1899 Wrigley’s Gum slot machine/trade stimulator that was given to retailers if they ordered ten cases of gum, $2,500-$4,000.

More than 300 lots of automotive-related advertising will be auctioned, led by an array of early to mid-19th-century signs. Highlights include: a 1920s Texaco Filling Station porcelain sign, $2,500-$4,500; a near-mint double-sided Cadillac Authorized Service porcelain sign, $3,000-$4,000; and an Armstrong Rhino-Flex Tires flange sign, $1,500-$2,000. A near-mint Oil Creek Ethyl gas globe is entered with a $3,000-$5,000 estimate.

Closing out the sale is a selection of more than 100 pieces of figural cast iron. Animal forms include a 15-inch doorstop depicting a bear holding a honey pot, $4,000-$6,000; an all-original, excellent-plus Hubley giraffe doorstop, $6,000-$9,000; and a lawn sprinkler replicating a wood duck, $1,500-$2,000. “Human” shapes include a cast-iron black butler string holder, $2,000-$3,000; and a French soldier doorstop, $1,800-$2,500.

Morphy’s April 26-27 Antique Advertising, Coin-op & Figural Cast Iron Auction will begin at 9 a.m. Eastern Time. For additional information on any item in the sale, call 717-335-3435 or email serena@morphyauctions.com.

View the fully illustrated catalog and sign up to bid absentee or live via the Internet at www.LiveAuctioneers.com.

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View the fully illustrated catalog and register to bid absentee or live via the Internet as the sale is taking place by logging on to www.LiveAuctioneers.com.


ADDITIONAL LOTS OF NOTE


Three-dimensional sign advertising Snow Boy Washing Powder, est. $7,000-$10,000. Morphy Auctions image

Three-dimensional sign advertising Snow Boy Washing Powder, est. $7,000-$10,000. Morphy Auctions image

Fan-Taz syrup dispenser, circa 1900, ceramic, baseball shape and theme, est. $30,000-$60,000. Morphy Auctions image

Fan-Taz syrup dispenser, circa 1900, ceramic, baseball shape and theme, est. $30,000-$60,000. Morphy Auctions image

1908 Coca Cola calendar, est. $2,500-45,000. Morphy Auctions image

1908 Coca Cola calendar, est. $2,500-45,000. Morphy Auctions image

1931 Coca-Cola cardboard cutout easel sign, est. $3,000-$5,000. Morphy Auctions image

1931 Coca-Cola cardboard cutout easel sign, est. $3,000-$5,000. Morphy Auctions image

1955 Gottlieb Southern Belle pinball machine, est. $1,200-$1,500. Morphy Auctions image

1955 Gottlieb Southern Belle pinball machine, est. $1,200-$1,500. Morphy Auctions image

Caille double-upright floor model slot machine combining 5-Cent Centaur and 25-Cent Big Six models, est. 100,000-$120,000. Morphy Auctions image

Caille double-upright floor model slot machine combining 5-Cent Centaur and 25-Cent Big Six models, est. 100,000-$120,000. Morphy Auctions image

Cadillac Authorized Service double-sided porcelain sign, est. $3,000-$4,000. Morphy Auctions image

Cadillac Authorized Service double-sided porcelain sign, est. $3,000-$4,000. Morphy Auctions image

Hubley cast-iron giraffe doorstop, 13in tall, est. $6,000-$9,000. Morphy Auctions image

Hubley cast-iron giraffe doorstop, 13in tall, est. $6,000-$9,000. Morphy Auctions image