Hopalong Cassidy radio. Estimate $200-$400. Morphy Auctions image

DENVER, Pa. – No one will be left empty-handed at Morphy’s June 6th General Antiques & Advertising Auction, no matter what they collect. The huge variety of popular categories runs the gamut from Coca-Cola and soda pop signs to coins, postcards, jewelry, toys and much more. Over 750 lots will be offered during the sale, which begins at 9 a.m. Eastern Time, with Internet live bidding through LiveAuctioneers.

The auction will open with with advertising, beer trays, and 146 lots pertaining to the world’s favorite beverage: Coca-Cola. There are calendar and ephemera; bottles, signs, soda fountain glasses, coolers, a round thermometer, pocketknives and several serving trays, including Lot 105, a 1932 example depicting a bathing beauty in a yellow swimsuit. Estimate: $400-$600.

A fleet of Coca-Cola toy trucks will be standing by to deliver their fizzy cargo to winning bidders. Lot 142, a 1950s Buddy ‘L’ Coke truck, is bright yellow with original red and white Coca-Cola labels. The 15-inch-long vehicle is expected to make $300-$600.

Other brands of soda pop represented in the sale include Hires, Whistle, Pepsi and others. Lot 167, an attractive, round 23¼ inch (dia.) Hires Root Beer sign touts the products origin – “Since 1876” – and is estimated at $200-$400.

More than two dozen straw holders will cross the auction block. They exhibit many styles, some with colored or cut glass, and are offered both in individual and group lots.

Next up will be sterling silver and figural match safes and ornately embossed Vestas, some decorated with Art Nouveau-style nudes. An unusual design is seen in Lot 395, a figural match safe created by Simon Zinn in the likeness of America’s ninth President, William Henry Harrison (1773-1841). It is estimated at $150-$250.

A few figural cast-iron doorstops and banks will lead the way for a broad selection of tin, character, Corgi die-cast, Japanese and transportation toys; as well as an assortment of dolls and GI Joes, some boxed. Additionally, there are toy guns, marbles and trains. Within the sports memorabilia section, Morphy’s will offer three dozen Hartland plastic statues of baseball and football players. Also included are several boxed Hartland gunfighter figures and a variety of sports cards.

A Hopalong Cassidy radio, shown below and at the top of this preview, shows the early cowboy star with his horse Tony in a rearing pose. The radio is in working order and is estimated at $200-$400.

Early coins will be auctioned alongside large group lots of vintage jewelry. Both costume and sterling silver jewelry is included. Rounding out the auction lineup is a selection of beautiful paperweights, postcards produced by such companies as Raphael Tuck, Borleau, Brundage and Clapsaddle; and many types of general antiques, which are interspersed throughout the sale. Shown here is Lot 609, a 1912 Halloween-theme postcard by John Winsom.

For additional information on any item in the sale, call 717-335-3435 or email serena@morphyauctions.com.

Morphy’s June 6 General Antiques & Advertising Auction will begin at 9 a.m. Eastern Time. Absentee and Internet live bidding will be available through LiveAuctioneers.

View the fully illustrated catalog and register to bid absentee or live via the Internet as the sale is taking place by logging on to www.LiveAuctioneers.com.