Mucha, motoring and more at Swann’s Feb. 24 poster sale

Johannes Handschin, ‘Grosser Preis Montreux,’ est. $10,000-$15,000

Johannes Handschin, ‘Grosser Preis Montreux,’ est. $10,000-$15,000

NEW YORK — Boasting more than 400 lots, Swann Galleries’ February 24 auction of Vintage Posters will offer a wealth of graphic gems. The works of Alphonse Mucha will be well-represented by decorative panels, portfolios and posters, including previously unseen rarities. Absentee and Internet live bidding will be available through LiveAuctioneers.

On offer is a selection of designs featuring Sarah Bernhardt notably, Mme. Sarah Bernhardt – World’s Tour 1914-15-16, estimated at $4,000-$6,000, as well as a poster for Bernhardt’s Farewell American Tour in 1915 to 1916 by an unknown designer. Its estimate is $3,000-$4,000. Early American Tiffany-Style highlights include Edward Penfield’s circa-1900 image for The Northampton Cycle Co., estimated at $8,000-$12,000, and Will Bradley’s 1895 poster for Victor Bicycles, estimated at $8,000-$12,000.

Alphonse Mucha, ‘MME Sarah – Bernhardt / World’s Tour Seasons 1914 – 15 – 16,’ est. $4,000-$6,000

Alphonse Mucha, ‘MME Sarah – Bernhardt / World’s Tour Seasons 1914 – 15 – 16,’ est. $4,000-$6,000

Art Deco posters feature with a notable 1930 work by Zig, Josephine Baker / Casino de Paris, estimated at $4,000-$6,000, and also sought-after posters by Luciano Achille Mauzan, Charles Gesmar, Ludwig Hohlwein, Charles Loupot, Francis Bernard, Paul Colin and Roger Broders.

Zig, ‘Casino de Paris / Josephine Baker,’ est. $4,000-$6,000

Zig, ‘Casino de Paris / Josephine Baker,’ est. $4,000-$6,000

Following the house’s highest-grossing travel posters sale last fall, the sale will feature a plethora of enticing travel advertisements, including a highly anticipated selection of winter and ski imagery. Among them are a 1933 Swissair poster by Carl Moos, estimated at $5,000-$7,500 and featuring a majestic image of a Fokker F-VII soaring through a geometrically patterned blue sky over the clouds and colorful Alpine peaks.

Ski posters, a staple of the February poster offering at Swann, include Murren / Schweiz, a 1931 image by Andre Lecomte, estimated at $4,000-$6,000; Jack Galliano’s VIII Olympic Winter Games Squaw Valley from 1960, estimated at $1,200-$1,800; Alois Carigiet’s 1948 poster Switzerland Invites you for Winter Sports, estimated at $1,000-$1,500; and Martin Peikert’s Champery, a 1955 image estimated at $7,000-$10,000. Travel advertisements from Ottomar Anton, Leslie Ragan, Bern Hill, Emil Cardinaux, Otto Baumberger, Stan Galli and David Klein also feature.

A large selection of excellent and seldom-seen car posters includes race advertisements, Grand Prix, forgotten brands of automobiles and consumer favorites such as Fiat and Citroen. Highlights include Johannes Handschin’s Grosser Preis Montreux, a 1934 poster estimated at $10,000-$15,000; Richard Guyatt’s These Men Use Shell / You Can Be Sure of Shell from 1939, estimated at $1,000-$1,500; Pierre Louys’ 1925 Citroen poster, estimated at $2,000-$3,000; and Jack le Breton’s Fiat / The Car of International Reputation from 1927, estimated at $1,500-$2,000. Also available is a run of posters from the 1950s for Mercedes Benz and the 1970s by Atelier Erich Strenger for various racing series.

 

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