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Rare prototype edition of Mao’s ‘Little Red Book’ heads to Chiswick Feb. 29

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LONDON — A scarce prototype edition of The Quotations of Chairman Mao Tse-Tung, the famous Little Red Book, will be offered at Chiswick Auctions this month. It forms part of one of the world’s largest and best private collections of Cultural Revolution artifacts, which will appear in the Thursday, February 29 sale of Books and Works on Paper.

The imprint of Mao’s Little Red Book was produced in August 1963, some 10 months before the official Beijing version was released in May 1964. Compiled and printed by the Shenyang Military Region, it numbers 156 rather than 250 pages and lacks the engraved portrait of the chairman or the slogan Workers of the world, Unite! that became integral to the finished edition. It includes quotation texts of Mao Tse-Tung from as early as 1937 into the 1940s.

A book never previously seen at auction, it is offered in its original white paper wrappers with an estimate of £30,000-£35,000 ($38,060-$44,405).

This is one of several rare editions of The Quotations included in the collection that was compiled during 25 years by the renowned New York antiquarian book dealer and children’s book specialist Justin Schiller. His home in upstate New York includes thousands of objects related to the Cultural Revolution, many of them bought during regular visits to China.

Schiller considers the propaganda from this period of history to be “the ultimate in fake news.” First attracted to the subject for its powerful aesthetic, Schiller also recognized its historical importance at a time when many Chinese were keen to offload the relics of a troubled past. At the beginning of his collecting journey in the 1990s, important material was relatively easy to come by. Today he estimates that at least 80 percent of the original propaganda material produced during the time of the Cultural Revolution has now been destroyed. Fakes and reproductions, made to appeal to the thriving collecting market, are now commonplace.

A particularly scarce survivor on offer at Chiswick Auctions is an original mango relic shrine from circa 1968. It has an estimate of £800-£1,200 ($1,015-$1,520). The cult of the mango was a short-lived phenomenon sparked by re-gifting of fruit (originally given to Mao by the nation of Pakistan) to worker-peasant propaganda teams. The imagery of mangos was in vogue for about a year, with the 1968 National Day (October 1) celebrations marked by an entire float of mangos paraded in Tiananmen Square.

A second shrine incorporating a bisque porcelain head and shoulders bust of Chairman Mao dates from circa 1960. It is emblazoned with slogans at its base that read Long Live the Great Teacher, Great Leader, Great Commander-in-chief, Great Helmsman Chairman Mao and is housed in a wooden box with a surround incised ‘Long Live Chairman Mao.’ The bust is estimated at £180-£220 ($230-$280).

A series of sculptural groups in bronze, porcelain, and stone include The Model Hero, a monumental head and shoulders bronzed bust of Lei Feng, most likely salvaged from a bridge or entrance arch (estimated at £5,000-£7,000 or $6,345-$8,880) and a near life-size plaster statue of young Mao going to AnYuan. Dated circa 1968, this image is based on the 1967 icon-making painting by Liu Chun Hua, who turned Mao into a philosopher-prophet with his clenched fist representing determination, and the umbrella indicating the hard journey.

This part of the Justin Schiller collection, including books, posters, original art, tapestries, sculpture, and memorabilia, will be presented in around 300 lots. They’ll remain in situ in upstate New York with the auction staged in London.
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Scarce prototype edition of ‘The Quotations of Chairman Mao’, aka the ‘Little Red Book’, estimated at £30,000-£35,000 ($38,060-$44,405) at Chiswick Auctions.
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Original mango relic shrine from circa 1968, estimated at £800-£1,200 ($1,015-$1,520) at Chiswick Auctions.
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‘The Model Hero’, a monumental head and shoulders bronzed bust of Lei Feng, estimated at £5,000-£7,000 ($6,345-$8,880) at Chiswick Auctions.
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Near life-size plaster statue of young Mao going to AnYuan, estimated at £1,000-£2,000 ($1,270-$2,540) at Chiswick Auctions.
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Porcelain figural group showing two comrades riding a rocket and holding a banner reading ‘China exceed US and UK,’ estimated at £500-£1,000 ($635-$1,270) at Chiswick Auctions.
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Portrait bust of Chairman Mao, estimated at £180-£220 ($230-$280) at Chiswick Auctions.
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