The auction catalog states, “During Hollywood’s golden age, 97 percent of all film personalities wore Max Factor makeup and wigs.”
In 1908 Russian immigrant Max Faktor moved to California to supply cosmetics and hairpieces to the motion picture industry. In 1914 he convinced silent film comedians Charlie Chaplin, Buster Keaton and Fattie Arbuckle to try his brand of greasepaint. From this point Max Factor’s career took off.
A one-of-a-kind piece in the auction is a “Beauty Calibrator” designed by Factor in 1932. Super Actions’ catalog explains that “it combined scientific analysis, phrenology and cosmetics for this face measuring device, which revealed that the ‘perfect face’ was a myth and enabled Hollywood make-up artists to quickly pinpoint facial corrections that had to be made on some of the screen’s legendary beauties.” The rare device, which covers the subject’s face and head, is expected to sell for $85,000-$100,000.
The auction will include vintage advertising and images of many of Hollywood’s most famous leading ladies.
The auction will begin at 10 a.m. Pacific. For details call 714-535-7000.
ADDITIONAL LOTS OF NOTE