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Arcade flat-top Yellow Cab bank, cast iron with rubber wheels, 7.5in long. Estimate $2,500-$3,500. Image courtesy of Bertoia Auctions

Bertoia Auctions will thrill toy, bank and antique advertising collectors, May 11-12

Arcade flat-top Yellow Cab bank, cast iron with rubber wheels, 7.5in long. Estimate $2,500-$3,500. Image courtesy of Bertoia Auctions
Arcade flat-top Yellow Cab bank, cast iron with rubber wheels, 7.5in long. Estimate $2,500-$3,500. Image courtesy of Bertoia Auctions

VINELAND, N.J. – Bertoia’s has a springtime treat in store for toy, bank and antique advertising collectors on Thursday and Friday, May 11-12. The Bertoia family will be hosting a 1,000-lot hybrid event that opens with a day-long cataloged gallery auction, followed the next day by a full slate of new discoveries presented in the Bertoia Basics online-only format collectors love. Sessions start at 10 am Eastern time on both days. Absentee and Internet live bidding will be available through LiveAuctioneers.

The May 11 session is noteworthy for the consistently high quality seen across its many categories. It includes Part II of a private collection of cast-iron automotive and motorcycle toys Bertoia’s introduced in March. “The collection contains one superior example after another, with rarity and impeccable provenance backing the great majority,” said Michael Bertoia.

The cast-iron automotive grouping is anchored by a Hubley Packard Straight Eight sedan, $7,000-$10,000; an Arcade White Bekins moving van, $5,000-$7,500; an Arcade White shovel-nose gasoline truck, $3,000-$5,000; and a Dent wrecker truck, $3,000-$5,000. An International panel van, $2,000-$3,000; and a Parmelee Yellow Cab, $1,500-$2,500, round out the Arcade motor pool.

Football Player figural cast-iron doorstop, painted uniform represents Minnesota State University, 11in high, very rare and desirable. Estimate $5,000-$7,500. Image courtesy of Bertoia Auctions
Football Player figural cast-iron doorstop, painted uniform represents Minnesota State University, 11in high, very rare and desirable. Estimate $5,000-$7,500. Image courtesy of Bertoia Auctions

The sale also features the second installment of figural cast-iron doorstops from a lifelong collection. There are around 70 doorstops in total, each a testament to its selective owner, who focused on rarity and condition as the non-negotiables before making each acquisition. Doorstops include a 1933 Popeye in pristine condition, $800-$1,200; a near-mint Parrot on Stump, $600-$900; a pristine George Washington, $500-$750; and a Grandpa Rabbit, $400-$700; to name but a few.

J & E Stevens Boy Scout cast-iron mechanical bank, pristine condition. Estimate $5,000-$7,500. Image courtesy of Bertoia Auctions
J & E Stevens Boy Scout cast-iron mechanical bank, pristine condition. Estimate $5,000-$7,500. Image courtesy of Bertoia Auctions

The cast iron section is further enhanced by a small sampling of mechanical banks from the Phil and Joan Steel collection. They include several by J.&E. Stevens, including Chief Big Moon, $1,200-$1,800; and a Boy Scout bank, $5,000-$7,500; plus a Shepard Hardware Picture Gallery bank, $4,000-$7,000. A Lighthouse bank, of unknown manufacture, is estimated at $2,000-$4,000.

Circa-1910 Herschel Spillman carved carousel goat which came off a platform at Coney Island, N.Y., was sold at auction in 1995 and subsequently restored to its original colors. Estimate $10,000-$15,000. Image courtesy of Bertoia Auctions
Circa-1910 Herschel Spillman carved carousel goat which came off a platform at Coney Island, N.Y., was sold at auction in 1995 and subsequently restored to its original colors. Estimate $10,000-$15,000. Image courtesy of Bertoia Auctions

Arcade cast-iron banks are led by an always popular flat-top Yellow Cab, $2,500-$3,500. A brown and white taxi cab, Lincoln 333 Yellow cab, and flat-top green taxi cab are all Arcade productions and are individually estimated at $800-$1,200.

Carpenter cast-iron Tally-Ho horse-drawn coach, 30in long, restored. Estimate $1,500-$3,000. Image courtesy of Bertoia Auctions
Carpenter cast-iron Tally-Ho horse-drawn coach, 30in long, restored. Estimate $1,500-$3,000. Image courtesy of Bertoia Auctions

The Thursday May 11 gallery session also includes approximately 80 pressed-steel toys, highlighted by the Michael Yolles Kingsbury automotive collection and a small but very choice Sturditoy collection from New England. Kingsbury highlights include a Huckster delivery truck from the 300 Series, $1,000-$1,500; a 400 Series coupe with rumble seat, $800-$1,200; and a 300 Series Fire Chief auto, $800-$1,200. Coveted Sturditoy productions include a 31-inch-long wrecker truck, $3,000-$5,000; and an ambulance truck, $2,500-$4,500. A 29-inch-long Buddy ‘L’ passenger bus could attract a similar winning bid of $2,500-$4,500.

Sturditoy ambulance truck, 26in long. Headlights are replaced, paint is all original. Estimate $2,500-$4,500. Image courtesy of Bertoia Auctions
Sturditoy ambulance truck, 26in long. Headlights are replaced, paint is all original. Estimate $2,500-$4,500. Image courtesy of Bertoia Auctions

More than 200 lots of antique advertising and country store items add color and fun to the lineup. Signage ranges from gas and automotive themes to soda pop and trade signs. The array of amusements also includes gumball machines, cigar lighters and refill stations; early showcases with leaded glass, advertising tip trays, decorative beverage coasters, and much more. Coin-operated machines are included in the category, with a Zeno Chewing Gum vendor cataloged at $1,000-$1,200. A Puritan Girl trade stimulator will cross the auction block with a $1,200-$1,500 estimate.

Salesman’s sample Pepsi-Cola cooler in excellent condition. Size: 11in by 12.5in. Estimate $1,000-$2,000. Image courtesy of Bertoia Auctions
Salesman’s sample Pepsi-Cola cooler in excellent condition. Size: 11in by 12.5in. Estimate $1,000-$2,000. Image courtesy of Bertoia Auctions

A 5ft-tall wooden cigar store sign depicting an African American man on a wooden base advertises “Uncle Joe’s Cigars.” It is expected to make $15,000-$25,000. A 53-inch-long Dr. Pepper sign, which is new/old stock, is entered with a $2,000-$4,000 estimate; while a Pepsi-Cola salesman’s sample cooler in excellent condition is on target to sell for $1,000-$2,000. On the medicinal side, a Pratt’s Veterinary Remedies store display cabinet carries a $1,000-$1,500 estimate.

Double-sided porcelain sign advertising Authorized Buick ‘Valve In Head’ Service, 42in diameter. Estimate $2,000-$3,000. Image courtesy of Bertoia Auctions
Double-sided porcelain sign advertising Authorized Buick ‘Valve In Head’ Service, 42in diameter. Estimate $2,000-$3,000. Image courtesy of Bertoia Auctions

Automobile dealership signs are always in demand. A 42-inch round “Authorized Buick Dealer” sign, described as “excellent,” carries a $2,000-$3,000 estimate; and a 1951 Firestone sign, new/old stock and measuring 71 inches long, is estimated at $1,200-$1,500. For bicycle fans, a French “Cycles Le Globe” poster is assigned a $1,200-$1,800 estimate, and for those who have a fascination with the golden era of railway travel, there’s a special 40-lot section of framed transportation art from the collection of noted toy train collector Rick Ralston.

Framed circa-1910 ‘Weed Chains’ advertising poster. Size: 23.5in by 28in. Provenance: Rick Ralston collection. Estimate $2,000-$4,000. Image courtesy of Bertoia Auctions
Framed circa-1910 ‘Weed Chains’ advertising poster. Size: 23.5in by 28in. Provenance: Rick Ralston collection. Estimate $2,000-$4,000. Image courtesy of Bertoia Auctions

Day 2 presents bidders worldwide with the opportunity to dip into an enormous variety of cast-iron, automotive and horse-drawn toys; still and mechanical banks; and toy soldiers. Collectors of antique and vintage toy soldiers and accessories will be able to choose from productions by their favorite manufacturers, including Britains, Hocker, Heyde, Hocker, Elastolin and Mignot. In addition to both boxed sets of soldiers and loose groupings, the selection includes an outstanding fleet of military vehicles by Lineol, Hausser and other German brands, similar to those that were sold in Bertoia’s November 2022 auction. Just a few of the highlights include a CBG Mignot Set #24, $1,000-$2,000; two Lineol large field cars, $800-$1,200 and $800-$1,000; an early 12-inch Lineol armored car, $700-$900; a Hausser medium field car, $600-$800; and a Mignot large airport diorama set in mint condition, $600-$800.

Diorama depicting the barracks of the French Cuirassiers around 1914 with C.B.G. Mignot figures, including 17 human figures, seven horses, cots, tables and chairs. Near-mint condition. Estimate $500-$1,000. Image courtesy of Bertoia Auctions

Diorama depicting the barracks of the French Cuirassiers around 1914 with C.B.G. Mignot figures, including 17 human figures, seven horses, cots, tables and chairs. Near-mint condition. Estimate $500-$1,000. Image courtesy of Bertoia Auctions

Other noteworthy entries include a lot of six very rare Elastolin German SS soldiers, $600-$700; a large and rare Naval Brigade 4.7 Gun & Team Set #14, $400-$800; Hocker toy soldiers Set #34, $400-$800; a Hausser Communications sidecar motorcycle, $300-$400; a complete set of Britains Royal Scots Greys #1, mint and mounted in their original box, $300-$400; and a group lot of very rare Elastolin bass drums, $300-$400.

Bertoia’s May 11-12 hybrid auction will take place at Bertoia’s gallery located at 2141 DeMarco Drive, Vineland, NJ 08360. Live attendance is by reservation only. Preview the week before the auction by appointment only. For additional information on any item in the two-day sale, to leave an absentee bid, reserve a gallery seat or telephone line for bidding, or to make a private-preview appointment, please call 856-692-1881, email toys@bertoiaauctions.com, or visit Bertoia’s online: www.bertoiaauctions.com.

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