DENVER, PA — The onslaught of advertising and petroliana can seem overwhelming at times, with literally thousands of lots — some of which come from estates of deceased collectors, some simply appearing to try to realize a gain in today’s super-heated market. Morphy Auctions brings 651 lots of quality items to market Sunday, October 6 with its Automobilia & Petroliana sale, which is now open for bidding at LiveAuctioneers.
Possibly the sale’s most intriguing lot isn’t its highest-estimated — it’s the sheer wackiness of its artwork. The Salyer Refining Company of Oklahoma City marketed its line of Stay-Ready Gasoline in the 1950s with this incredible logotype of a buxom gal riding a flying goose. Echoing US Army Air Force aircraft nose art, the single-sided globe lens is in good original condition and measures 13.5in in diameter. Morphy estimates the lens at $10,000-$20,000.
The Husky Oil Company of Cody, Wyoming is beloved by collectors for its handsome range of period advertising pieces featuring the company’s husky dog mascot. Animal-motif advertising in petroleum marketing is nothing new, but Husky took it to another level with detailed and non-cartoonish depictions of its dog. The sale includes a 42-by-48in double-sided porcelain Husky Service dealer sign that would have hung curbside to attract patrons. In excellent condition, it carries an estimate of $20,000-$40,000.
The sale’s top-estimated lot dates to 1921 and formerly graced the Pig Stand in Dallas, Texas, America’s first drive-in restaurant. The single-sided porcelain neon reading ‘Pig Sandwiches’ was created by Claude Federal Neon and measures 73 by 41 by 8.5in. The sign has been determined to be authentic by AGS with certification no. 11726. It is estimated at $35,000-$75,000.