Alderfer Auction’s Brent Souder inducted into hall of fame

Brent Souder inducted

From left: Anita Souder, Vernon Martin and H. Brent Souder, who was recently inducted into the PAA Hall of Fame. Alderfer Auction image

HATFIELD, Pa. – Alderfer Auction’s H. Brent Souder was inducted into the Pennsylvania Auctioneers Association Hall of Fame at the 72nd annual PAA Conference in Harrisburg on January 10. The honor was bestowed upon him by his longtime associate Vernon L. Martin.

Martin said of Souder commented: “It takes consistent greatness in a profession to make it to the Hall of Fame, be it the football Hall of Fame in Canton, or the basketball Hall of Fame in Springfield, Mass., or baseball’s Hall of Fame in Cooperstown or the Hall of Fame of the Pennsylvania Auctioneers Association. Our next recipient is an excellent example of that consistent greatness. Not being from an auction business family he had to find his way into the profession on his own. This was accomplished by landing a job at the age of 13 with a local auctioneer. He spent the next years doing any, and every, entry-level job that included sanding and painting of the building, which he is now part owner. He spent all of his efforts and hard work – just so he could be around auctions.

“He worked hard and was persistent. A few years later, he went to auction school and became a Pennsylvania licensed auctioneer. As his passion for the auction business grew, so did his knowledge, expertise and dedication. His achievements included earning many designations and awards including CAI (Certified Auctioneers Institute), MPPA (Master Personal Property Appraiser), PAA (Pennsylvania Auctioneers Association) bid calling champion, PA Auctioneer of the Year, Lehigh Valley Chapter President, PAA Director, PAA past president, and a member of the NAA(National Auctioneer Association). Brent puts his expertise in practice by being available and accessible to anyone in the auction industry, especially those new to the business. Brent generously shares his knowledge and wisdom with others in the industry. He has taught classes at Reading Area Community College in areas of art education and identification, as well as, classes in best auction practices.”

The next day, Souder received a phone call from his longtime mentor, 96-year-old Sanford Alderfer, who said, “Congratulations on your recognition and award. The Alderfer Auction Company was founded 61 years ago. Thank you and your team for elevating my dream.”

Alderfer Auction services Montgomery, Bucks, Berks and Chester counties, as well as the tri-state area. Alderfer Auction provides auction, appraisal, transitions and downsizing and real estate services that work with individuals, families, financial advisors, accountants, banks, estate, elder law attorneys and insurance companies. For more information, visit, call 215-393-3000 or visit Alderfer Auction at 501 Fairgrounds Road., Hatfield, Pa.