Woodshed’s Bruce Wood sold on Internet-only art auctions

Bruce Wood

Bruce Wood calls an auction from the podium during a live video/audio webcast. No bidders are in the room – they are online all over the world. Woodshed Art Auctions image

FRANKLIN, Mass. – When James and Angelina Wood opened the Woodshed Gallery in their sleepy suburban town 50 ago, they couldn’t have foreseen the many changes in basic American life that would ultimately transform their picture framing studio and makeshift art gallery in a four-car garage into the Internet-based fine art business it is today.

It was 1968 – a year that saw plenty of seismic shifts across America and the world. The Vietnam War, the civil rights and women’s liberation movements, the Bobby Kennedy and Martin Luther King assassinations – all of these were lead stories in a year of change and tumult. One thing that didn’t change much at all though was technology. We were still in the analog age.

James Wood tended to the picture framing side of the business, while Angelina used space to paint watercolors – mostly local scenes, such as cow farms and churches. She held classes there, too, teaching others the fine art of watercolor painting. Their two daughters, Mary-Ann and Lois, were involved in the business for decades, starting in high school. Son Bruce pitched in as well.

Bruce Wood

Bruce’s father, James Wood, launched the Woodshed Gallery, a picture framing business, out of the garage on his property in Franklin, Massachusetts, in 1968. Woodshed Art Auctions image

And that’s how it was for the Woodshed Gallery in the years leading up to the new millennium. Pictures were framed, art was produced and other local artists dropped by to say hello and maybe consign a painting or two, in the hopes of making a sale. Then, in the early 2000s, the big box stores popped up, siphoning off picture framing revenues.

Bruce Wood

Angelina Wood, Bruce’s mother, used space in the Woodshed Gallery to conduct watercolor classes for adults and children and to showcase and sell her watercolor paintings. Woodshed Art Auctions image

The family soldiered on, with the parents and two daughters keeping the business afloat in the face of lower-priced competition. Bruce’s interests were more in fine art than in picture framing, and he went on to earn a bachelor’s degree from Massachusetts College of Art and a master’s degree from the School of the Art Institute of Chicago. He became an artist, art conservator and experimental filmmaker.

Bruce’s successes spanned the decades, beginning with solo exhibitions in the 1970s at the Institute of Contemporary Arts in London and the Museum of Modern Art (Beaubourg) in Paris. More recently, his early work received retrospective exhibitions in Chicago and Madrid and has been included in programs of mid-century abstract experimental films in New York and London.

He opened art galleries in Chicago and Michigan, buying and selling fine art and cementing his burgeoning reputation as an expert conservator of oil paintings. Meanwhile, back in Franklin, the early 2000s saw changes for the Woodshed Gallery. Angelina died in 2003 and James’s health began to decline. Lois moved to Florida around 2004 to start her own picture framing business.

Bruce lent his time and expertise to help with the family business as best as he could, but he still had two galleries and a conservation business to run halfway across the country. Then, the financial crisis of 2008-2009 hit, and it was so devastating Bruce had to close both galleries. His conservation work sustained him during those tough times; then his father passed away in 2013.

At that point, Mary-Ann was running the Woodshed Gallery, with some long-distance help from Bruce but she needed full-time support. Bruce relocated his art restoration business from Chicago to Franklin, then purchased the property from his parents’ estate and became the sole owner of The Woodshed Gallery. Mary-Ann left to pursue her passion, costume jewelry design.

Bruce Wood

Bruce Wood examines a painting through a surgeon’s binocular microscope, which aids in examining paint and varnish layers. It helps to determine an artwork’s age and authenticity. Woodshed Art Auctions image

It turned out timing couldn’t have been better for Bruce. “New England is full of old paintings in need of restoration, so I was busy right from the start,” he said. “Then, I became an underwriter for the Providence (Rhode Island) affiliate of the PBS series Antiques Roadshow. That was like a magnet, attracting even more business. PBS has a loyal, educated base, and that worked in my favor.”

It didn’t hurt, either, that the state economy had come roaring back in the 1980s, a phenomenon nicknamed the Massachusetts Miracle, which prompted the Woods to build additions to the garage, tripling its size. A new road made driving from Franklin to Boston easier, too, bringing more business.

In 2014, a conversation with a man who had paintings to sell would change Bruce’s life forever.

“The more we talked the more we agreed that auctioning the artwork was probably the best way to go, and I was about to suggest a reputable auction house or two in the area when it occurred to me, ‘Wait a minute. I bet I can auction these paintings as well as anyone else.'” The man agreed.

Bruce began to make plans for his first public auction, in the very birthplace of the Woodshed Gallery – the four-car garage in Franklin, which had become his art restoration and conservation studio. But another conversation derailed that plan and launched Bruce Wood into the digital age. The conversation was with Dylan Ferrara, an auctioneer who’s licensed to give classes.

“He told me not to conduct a live auction,” Wood recalled. “I just stared at him. ‘Why not?’ His answer: ‘You don’t want to be committed to methods that are outdated. For you to hold a live art auction, even a small one in your garage, you’ll need 12 to 20 people. You’ll have all kinds of headaches, both personally and logistically.’ Ferrara’s prescription was an Internet-only auction.

Wood took that advice and never looked back. The sale was a success, buyers and sellers were pleased with the outcome, and a new business was soon created with a name all its own: Woodshed Art Auctions. In just over three years, the firm has carved a niche in the crowded and competitive fine art auction marketplace. That wouldn’t have been possible without the Internet.

Today, Woodshed Art Auctions conducts sales throughout the year. In April 2017, it held its first Prestige Signature Collection: Master Artworks auction, the confluence of a group of excellent pieces arriving at once in the gallery and limited to artworks by internationally recognized artists. It was a debut auction, featuring just 26 works. The top lot was a Van Gogh drawing (below), which sold for $12,000.

Bruce Wood

This drawing attributed to Vincent Van Gogh (1853-1890) sold for $12,000 in Woodshed’s first Prestige Signature Collection auction, held April 26, 2017. Woodshed Art Auctions image

Many artworks in Woodshed sales are attributions – paintings and drawings done “in the manner of” an artist, but lacking the paperwork and provenance to officially declare them authentic. It’s a challenge, determining what art is genuine and what isn’t, but Wood is up to the task, having decades of experience in restoration and conservation and an arsenal of modern-day technology.

The most sophisticated is the near infra-red spectrometer, used to identify the components of paints, inks, canvas and paper. “The spectrometer is a very specialized tool that has already identified some works as non-authentic, and others as possibly the real deal,” Wood said. “We’re examining some Van Gogh drawings with it now and the materials date from the right period.”

Other tech-tools include ultraviolet spectrum lighting and UV camera, which shows retouching, restoration, and old and new varnishes; and infra-red lighting and IR camera, which show some of what may be under the paint, not visible to the naked eye. In some instances, it has revealed underdrawings, changes to the composition and entire paintings hidden beneath the surface.

Bruce Wood

An effective tool in Bruce Wood’s modern-day, high-tech arsenal is a near infra-red spectrometer, which is used to identify the components of paints, inks, canvas and paper. Woodshed Art Auctions image

Also put to good use are a surgeon’s binocular microscope, which aids in examining paint and varnish layers; and a variety of conservation tools and chemicals that are sometimes used to determine the age of paints.

“Our brains come in handy, too, from time to time,” Wood said, giving a nod to good old-fashioned eyeballing, gut feeling and a little Yankee intuition.

Wood has a dedicated staff of two. The first is his partner, William Janosco, an artist and art historian, with a background in 19th and 20th-century American art and two degrees in fine art. The men co-owned and operated the Fenway Galleries in Chicago and Michigan before Bruce relocated back to Massachusetts. There, Janosco helped him launch Woodshed Art Auctions.

Both men have strong museum backgrounds. Janosco was library director at the highly regarded Terra Museum of American Art in Chicago, and for years he was a photo researcher at the Ryerson Library of the Art Institute of Chicago. Bruce, as a conservator of oil paintings, is a member of the International Institute for Conservation of Historic and Artistic Works in London.

The other person on the team is Mary Jameson, an art appraiser certified through the Rhode Island School of Design and the American Society of Appraisers. She’s also an accomplished visual artist and the co-owner of Saltwater Studio, an art and design studio in Newport, R.I., where she exhibits her artworks. Wood has also enlisted the help and expertise of Dr. Lori Verderame, the fine art appraiser and TV personality.

In the few short years it has been operational, Woodshed Art Auctions has held numerous online-only auctions, featuring some of the most famous names in the history of fine art, such as Van Gogh, Matisse, Monet, Renoir, Chagall, Warhol, and Lichtenstein. The biggest challenge before wasn’t attracting consignments, it was spreading the word to potential bidders.

Bruce Wood

This 1878 oil on canvas painting attributed to Jasper Francis Cropsey (American, 1823-1900), titled Autumn Sunset, signed ‘JF Cropsey,’ made $38,400 in a Woodshed auction held Dec. 28, 2017. Woodshed Art Auctions image

Now, thanks to aggressive marketing, advertising and public relations, that has flipped. Wood has plenty of buyers; now he needs a stronger and steadier stream of artworks to fill a seemingly insatiable desire for original and attributable artwork at attractive price points. There’s little doubt that will happen. Success does beget success. James and Angelina would be proud.

Woodshed Art Auctions, a family-owned art gallery specializing in oil painting restoration and live and online art auctions, is celebrating its 50th anniversary. The firm is always accepting quality artworks for future auctions. To inquire about consigning a single piece or an entire collection, contact Bruce Wood at 508-533-6277 or email him at bruce@woodshedartauctions.com. Visit the informative Woodshed Art Auctions website: http://www.woodshedartauctions.com/

Absentee and Internet live bidding on Woodshed Art Auctions’ sales is regularly available through LiveAuctioneers.