YORK, Pa. – In the investment-obsessed world of fine art, scarcely a week goes by without some new auction record being set, either for a particular artist or art genre. Hake’s Auctions, the groundbreaking Pennsylvania company that has specialized in pop culture memorabilia since 1967, also rewrites the record books with regularity, but not with Picassos or Van Goghs. It has become known as “The House of Star Wars” because of its consistent ability to achieve world-record prices for prototypes and other rarities from the fabled sci-fi film franchise. With collector demand at an all-time high, Hake’s has responded to the call by adding something new to its roster: an online auction dedicated exclusively to Star Wars memorabilia. The debut “Special Event” has opened for bidding and will run through June 2nd.