Vintage beer trays highlighted at SJ Auctioneers Sept. 3

Phil. Schneider Brewing Co. tip tray, estimated at $250-$500 at SJ Auctioneers.

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BROOKLYN, N.Y. — A collection of lithographed tin advertising trays, most of them made for beer and liquor in the pre-Prohibition era, will be offered at SJ Auctioneers on Sunday, September 3. The eight trays, featuring once big and now almost forgotten names such as the Indianapolis Brewing Company and the Adam Scheidt Brewing Company of Norristown, Pennsylvania, are available for bidding via Live Auctioneers.

The earliest American printed trays advertising the merits of booze were made by the Tuscarora Advertising Company of Coshocton, Ohio in the 1890s. The fashion grew quickly. For the large companies there was corporate branding, and for the smaller local brews there were generic images. Many breweries sought to emphasize a company’s authentic German roots, its patriotism or its sense of fun.

A tip tray for the Philip Schneider Brewing Co. of Colorado depicts two drinkers in traditional German costume and is estimated at $250-$500, while another tip tray “With Compliments of RD Kenny” shows a chest-pumping image of the first Stars and Stripes American flag being raised at Valley Forge and has an estimate of $500-$1,000.

The passing of the Eighteenth Amendment in 1919 and the Volstead Act did not necessarily sound the death knell for the breweries and the range of ancillary products that helped sell the products. The so-called “near beers” were promoted in a similar way, alongside sodas and colas.  And by 1933 it was finished.

A tip tray for Centennial beer by Diehl of Defiance, Ohio, estimated at $250-$500, was most likely made right after the end of prohibition. It carries the slogan A New Diehl – a reference to both the brewery going back into production and Roosevelt’s economic programs.
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Phil. Schneider Brewing Co. tip tray, estimated at $250-$500 at SJ Auctioneers.
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Frost Fence tip tray, estimated at $250-$500 at SJ Auctioneers.
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Indianapolis Brewing Co. Lieber’s Gold Medal Beer tip tray, estimated at $300-$500 at SJ Auctioneers.
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Adam Scheidt Brewing Co. Valley Forge Beer tip tray, estimated at $250-$500 at SJ Auctioneers.
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Gallagher & Burton Whiskey tip tray, estimated at $250-$500 at SJ Auctioneers.
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Herend figure puts seal of approval on SJ Auctioneers lineup, July 30

Detail of signed Herend XL sea lion in the blue Fishnet pattern, estimated at $750-$1,500
Signed Herend XL sea lion in the blue Fishnet pattern, estimated at $750-$1,500

Signed Herend XL sea lion in the blue Fishnet pattern, estimated at $750-$1,500

NEW YORK – On Sunday, July 30, SJ Auctioneers, located in the borough of Brooklyn, will conduct a sale titled Summer Smash Sterling, Toys, Collectibles. Absentee and Internet live bidding will be available through LiveAuctioneers.

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SJ Auctioneers readies Disneyana, toys, art glass for April 16 sale

Mickey and Minnie Mouse porcelain wind-up figure, estimated at $250-$500
Mickey and Minnie Mouse porcelain wind-up figure, estimated at $250-$500
Mickey and Minnie Mouse porcelain wind-up figure, estimated at $250-$500

BROOKLYN, N.Y. – SJ Auctioneers’ Collectible Toys, Decor, Glass Art sale will be an online-only event, slated for Sunday, April 16, beginning at 5 pm Eastern time. Absentee and Internet live bidding will be available through LiveAuctioneers.

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Popeye the Pilot toy should fly high at SJ Auctioneers, Jan. 29

Circa-1930 Popeye the Pilot tin wind-up toy plane by Marx, estimated at $1,000-$1,500
Circa-1930 Popeye the Pilot tin wind-up toy plane by Marx, estimated at $1,000-$1,500
Circa-1930 Popeye the Pilot tin wind-up toy plane by Marx, estimated at $1,000-$1,500

BROOKLYN, N.Y. – SJ Auctioneers’ first major event of 2023 will be an online-only sale titled Winter Watch for Wanted Collectibles, slated for Sunday, January 29 and beginning at 4 pm Eastern time. Absentee and Internet live bidding will be available through LiveAuctioneers. Of the 244 lots, two stand out: a 1930 Popeye the Pilot tin wind-up toy plane and a 1934 Popeye pocket watch in excellent working condition.

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Herend, Steuben, Daum and more at SJ Auctioneers, Oct. 23

Extra-large black fishnet pattern Herend elephant, estimated at $2,500-$5,000
Extra large black fishnet pattern Herend elephant, estimated at $2,500-$5,000
Extra-large black fishnet pattern Herend elephant, estimated at $2,500-$5,000

BROOKLYN, N.Y. – SJ Auctioneers will hold an online-only Fall for the Auction of Collectibles sale on Sunday, October 23, beginning at 4 pm Eastern time. The auction features more than 250 lots of toy cars and trains, paperweights, art glass, porcelain, decor, sterling silver, jewelry and Disney collectibles. Absentee and Internet live bidding will be available through LiveAuctioneers.

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Chinese famille verte birds could rule the roost at SJ Auctioneers, Sept. 11

One of a pair of Chinese famille verte geese or duck biscuit figurines, each est. $1,000-$5,000
One of a pair of Chinese famille verte geese or duck biscuit figurines, each est. $1,000-$5,000
One of a pair of Chinese famille verte geese or duck biscuit figurines, each est. $1,000-$5,000

BROOKLYN, N.Y. – SJ Auctioneers will bid farewell to summer and greet early fall with a Silver, Collectibles, Toys & Decor auction on Sunday, September 11, beginning at 4 pm Eastern time. The 248-lot, online-only auction serves the needs of collectors and gift retailers alike and features a wide variety of items, many of them hard-to-find. Absentee and Internet live bidding will be available through LiveAuctioneers.

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Eclectic mix of toys and decorative art at SJ Auctioneers, July 24

Louis Marx toy typewriter with original box, est. $500-$1,000
Louis Marx toy typewriter with original box, est. $500-$1,000
Louis Marx toy typewriter with original box, est. $500-$1,000

BROOKLYN, N.Y. – SJ Auctioneers will hold a sale of Silverware, Collectible Toys, Figurines and Jewelry on Sunday, June 24, starting at 4 pm Eastern time. The 208-lot lineup spans antique art crystal collectibles, fine silverware and porcelain figurines from Herend, Steuben, Baccarat, Swarovski, Gorham, Reed & Barton and other illustrious brand names. Steel, wood and cast iron vehicles from the makers of Buddy L, Tonka, Brio, Tootsie toy, Matchbox Lesney, Kenton, Dinky, Georg Fischer and Louis Marx are on offer. Also, Schoenhut dolls, including several Disney favorites, should see strong demand. Absentee and Internet live bidding will be available through LiveAuctioneers.

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