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This is a scan of the cover of the record album 'Animals' by Pink Floyd, which features an image of Battersea Power Station in London. The cover art copyright is believed to belong to Pink Floyd Music, Ltd. Fair use of low-resolution image under terms of US Copyright Law.

Global call goes out for Battersea Power Station retail tenants

Catherine Saunders-Watson
Catherine Saunders-Watson

This is a scan of the cover of the record album 'Animals' by Pink Floyd, which features an image of Battersea Power Station in London. The cover art copyright is believed to belong to Pink Floyd Music, Ltd. Fair use of low-resolution image under terms of US Copyright Law.
This is a scan of the cover of the record album ‘Animals’ by Pink Floyd, which features an image of Battersea Power Station in London. The cover art copyright is believed to belong to Pink Floyd Music, Ltd. Fair use of low-resolution image under terms of US Copyright Law.
PARIS (AFP) – Developers behind the transformation of London’s Battersea Power Station will this week launch a worldwide tour of 13 cities to drum up retail tenants for the $12 billion project.

The tour will be inaugurated in Paris on Wednesday evening with an event hosted by British Ambassador to France Peter Ricketts followed by a sales fair from Friday.

“The aim is to find the most exciting UK and global brands, businesses and restaurants to bring alive Britain’s newest high street,” the Battersea Power Station Development Company (BPSDC) said in a statement.

Built in the 1930s, the vast red-brick former power station with its four giant white chimney stacks is a London landmark that also achieved worldwide fame when it featured on the cover of Pink Floyd’s 1977 album “Animals.”

The tour will also offer an opportunity to purchase over 500 of some 1,300 homes designed by renowned architects Norman Foster and Frank Gehry included in the project’s third phase.

The available properties are in the development’s Prospect Place and the Battersea Roof Gardens’ building.

In addition to London and Paris, the October and November tour will take in Beijing, Doha, Dubai, Hong Kong, Kuala Lumpur, Los Angeles, Milan, New York, Shanghai, Singapore and Tokyo.

After lying disused for 30 years, a Malaysian consortium made up of Sime Darby, SP Setia, and the Employees Provident Fund (EPF) bought the former coal-powered station and surrounding land for 512 million euros in July 2012.

The project will see the 17-hectare- (42-acre-) site on the south bank of the River Thames transformed into a new neighbourhood comprising homes, shops, restaurants and offices as well as leisure and cultural facilities. There will also be a public park.

The site will also house the new US embassy building designed by Kieran Timberlake which is due to open in 2017.

After years of false dawns and changes in ownership, work officially started on the project on July 4, 2013 — the building’s 80th anniversary — with the entire project expected to be completed by 2015.

The power station itself is expected to open to the public in 2019.

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