Immersive pop-up art experience ‘Tacotopia’ coming to Austin during SXSW

AUSTIN, Texas – Did someone say Tacos? On March 1st, Tacotopia will be making its entrance into Austin, Texas, with one-of-a-kind, three-dimensional, and immersive art exhibit dedicated to … TACOS!

Tacotopia’s limited 4-week engagement will run through March 31, 2019, overlapping Austin’s film, interactive media and music festival SXSW 2019. The imaginative experience is fun for all ages, and for all the non-taco lovers out there, if any exist, and there are plenty of swoon-worthy photo opportunities throughout the exhibit that aren’t tacotastic.

The inspiration behind Tacotopia began with the Goddess of Tacos created by Jose Ortez, the creative director at the company behind Tacotopia. The Goddess of Tacos is an amalgamation of the Zapotec Goddess of Life and Ushnishavijaya the Buddha Goddess of a Long Life.

“Taco Tuesdays are sacrosanct in our office and this weekly ritual generally evolves into a creative meeting, Tacotopia was just the natural evolution,” says Jose Ortez. “We’re a taco-loving bunch of creatives!”

The interactive experience features more than 20 unique environments with larger-than-life installations ranging from the Goddess of Tacos to an oversized bowl of foam Pico De Gallo in the Pico Pit, an immersive Senorita Needs a Margarita lime swing, a taco teeter-totter, the Piñatapoloza, and a staircase leading to Churro Heaven.

Guests can choose their arrival time and will have approximately 60 minutes to explore and play in the taco wonderland full of sharable moments. A limited number of tickets will be available each day. Groups of more than 25 are welcome, however they are encouraged to contact the office directly to reserve tickets.

While the space is already fully booked for many events during SXSW, there are dates still available for private events or buy-outs at Tacotopia. Interested parties should contact Alex Machuca at

Tickets for Tacotopia Austin are $25 for adults, $15 for kids 4-11 and free for children 3 and under. Exhibit hours are Thursday through Tuesday, 11:00 a.m.-8:00 p.m.  (last ticket sold at 7:00 p.m.). The exhibit is closed on Wednesdays.

Guests can reserve their spots for Tacotopia at The exhibit is expected to sell out during the 10 days of SXSW.

The Tacotopia tour continues in Los Angeles, opening in May 2019 for a 12-week exhibit; followed by New YorkMiamiChicago and Scottsdale. The exhibit is part of a larger movement encompassing interactive and experiential art. For more information and to sign up for early release tickets visit

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