LOUISVILLE, Ky. (PRNewswire) – Churchill Downs Racetrack has released the 2023 “Official Art of the Kentucky Derby,” by renowned international artist Romero Britto (b. 1963-). From his roots in Brazil to his current home in Miami, Britto has traveled around the world, bringing joy and inspiration to millions with his fresh, colorful works that evoke a sense of fun and happiness with their bold, vibrant aesthetic.
Britto’s artwork for the 149th Kentucky Derby presented by Woodford Reserve highlights his iconic approach of mixing bright colors with unique patterns. With sparkling, textured accents and elements of pop graphics, the art features subtle details that bring the racetrack scene to life, highlighting the energy and excitement of the Derby in a modern way.
“The Kentucky Derby has such a rich history, and we are thrilled to collaborate with Romero Britto to commemorate the 149th running with artwork that brings a modern perspective to our longstanding tradition,” said Casey C. Ramage, VP of Marketing and Partnerships, Churchill Downs. “Working with an icon like Britto is an exciting opportunity for us to connect with new fans around the globe through this visually compelling representation of the fun and exhilaration of the Derby experience.”
In addition to creating the “Official Art of the Kentucky Derby,” Britto will also attend this year’s event to watch the race and participate in a variety of the week’s special activities, including sitting on the judging panel for the Longines Kentucky Oaks Fashion Contest.
“I’m honored to partner with Churchill Downs to unveil the official art of this year’s Kentucky Derby and celebrate this spectacular occasion,” said Britto.
Lucas Vidal, CEO of the BRITTO organization, added: “The race is such an iconic and fun event that [that there is] no one better than Britto to create a masterpiece that elicits the happiness and passion associated with it.”
Britto’s “Official Art of the Kentucky Derby” will be featured on the 2023 Kentucky Derby and Kentucky Oaks official racing programs and a variety of merchandise. Posters may be purchased now from the Kentucky Derby Store. All other items will be available for purchase beginning in late February.
About the Kentucky Derby
The $3 million Kentucky Derby takes place on the first Saturday in May at historic Churchill Downs in Louisville, Kentucky. Inaugurated in 1875, the legendary 1 1/4-mile race for three-year-olds is the longest continually-held major sporting event in North America and the first leg of horse racing’s Triple Crown series. Also known as, “The Run for the Roses” and “The Most Exciting Two Minutes in Sports,” the Kentucky Derby is the most attended horse race in the nation. The 149th Kentucky Derby will take place on May 6, 2023. For more information, please visit www.KentuckyDerby.com.
About Romero Britto
Romero Britto, the founder of the Happy Art Movement, is an internationally renowned artist who has created an iconic visual language of happiness, fun, love, and hope all its own inspiring millions worldwide. Brazilian-born and Miami-made, Romero is considered one of the most famous and celebrated living visual artists on Earth. Britto is also the most licensed artist in history and has transcended the arts world by creating a lifestyle brand, BRITTO®. © 2022 Britto Central, Inc. All Rights Reserved
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