NEW YORK – Featuring a new video and installation, “Sophia Al-Maria: Black Friday” will debuts at the Whitney Museum of American Art on July 26.

The work, made on the occasion of the exhibition, will be shown in the first-floor John R. Eckel Jr. Foundation Gallery, which is accessible to the public free-of-charge. On view through Oct. 31, “Black Friday” is Sophia Al-Maria’s first solo show in the United States.

For nearly a decade, Al-Maria has been finding ways to describe 21st-century life in the Gulf Arab nations through art, writing and filmmaking. She coined the term “Gulf Futurism” to explain the stunning urban and economic development of the Gulf Arab nations over the last decades, as well as the environmental damage, religious conservatism and historical amnesia that have accompanied it. Her exhibition at the Whitney continues this examination by focusing on the Gulf’s embrace of the shopping mall.

In Al-Maria’s view, the mall in both the Gulf and the United States – along with its attendant consumerism – occupies “a weirdly neutral shared zone between cultures that are otherwise engaged in a sort of war of information and image,” waged through both traditional and social media. The proliferation of malls in the Gulf in the late 1990s and early 2000s is something Al-Maria witnessed firsthand, having been raised between Washington State and Qatar. Her new video, Black Friday, is a rumination on shopping malls everywhere as secular temples of capitalism. Beneath the projected video lies The Litany, an installation of flickering electronic devices displaying short, glitchy loops – a heap of old screens that acts as a coded history of consumption, conflict, and desire.

An online essay on Sophia Al-Maria’s work will be available at whitney.org.

The exhibition is organized by associate curator Christopher Y. Lew and is part of the Whitney’s ongoing series of exhibitions by emerging artists.

Al-Maria (b. 1983) studied comparative literature at the American University in Cairo, and aural and visual cultures at Goldsmiths, University of London. Her first solo exhibition, “Virgin with a Memory” was presented at HOME, Manchester in 2014. Her memoir, The Girl Who Fell to Earth (2012), was published by Harper Perennial. Her writing has also appeared in Harper’s Magazine, Five Dials, Triple Canopy and Bidoun. She currently lives and works in London.