One of the many highlights of the Schmidt collection is this circa 1896 paper sign printed by J. Ottmann Litho. Co., New York. The restored 30-by-40-inch sign carries an estimate of $25,000-$30,000. Image courtesy of Richard Opfer Auctioneering, Inc.

Coca-Cola museum going on auction block, Sept. 17-18

One of the many highlights of the Schmidt collection is this circa 1896 paper sign printed by J. Ottmann Litho. Co., New York. The restored 30-by-40-inch sign carries an estimate of $25,000-$30,000. Image courtesy of Richard Opfer Auctioneering, Inc.

One of the many highlights of the Schmidt collection is this circa 1896 paper sign printed by J. Ottmann Litho. Co., New York. The restored 30-by-40-inch sign carries an estimate of $25,000-$30,000. Image courtesy of Richard Opfer Auctioneering, Inc.

ELIZABETHTOWN, Ky. (AP) – Coca-Cola memorabilia collectors get a chance this weekend to buy thousands of items collected through the years by the Schmidt family of Elizabethtown. LiveAuctioneers.com will provide Internet live bidding.

More than 700 items are on the auction block Saturday and Sunday at the Schmidt Museum of Coca-Cola Memorabilia. The proceeds will go to a charitable foundation started by the family, The News-Enterprise reported.

The family plans to close the museum and, in a series of auctions over several years, sell its entire collection of about 80,000 items collected since the 1970s. The family says the estimated value is about $10 million.

Among the items up for sale this weekend is a restored 1920s delivery truck. The estimated value is $28,000 to $30,000.

View the fully illustrated catalog and sign up to bid absentee or live via the Internet at:

http://content.liveauctioneers.com/catalog/26077

Copyright 2011 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

AP-WF-09-15-11 0734GMT