More than 700 items are on the auction block Saturday and Sunday at the Schmidt Museum of Coca-Cola Memorabilia. The proceeds will go to a charitable foundation started by the family, The News-Enterprise reported.
The family plans to close the museum and, in a series of auctions over several years, sell its entire collection of about 80,000 items collected since the 1970s. The family says the estimated value is about $10 million.
Among the items up for sale this weekend is a restored 1920s delivery truck. The estimated value is $28,000 to $30,000.
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